Komori
itsumo. (7694) · InitiativeFirst stated

Expansion of the members-only, invitation-only community sales business “ICE CREAM” in China

First written in FY2025. . Latest entry: FY2025.

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Expansion of member-invite-only community sales targeting ChinaA theme 1 companies write about · 0 as a headwind · 1 as a tailwind

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  1. FY2025First statedAnnual report

    「In the Chinese market, we operate ICE CREAM, a members-only, invitation-based community sales platform targeting affluent consumers and specific communities. The number of participating community leaders has now grown to several thousand. In addition, we have made substantial improvements to the application to enhance user convenience and opened a store in Shanghai where customers can handle the actual products. This has established a new sales channel in which users who have had a real-world experience make purchases online.」

    The company has newly identified a community sales platform for China, describing the expansion of participating leaders to several thousand, improvements to the application and the online sales pathway created by opening a store in Shanghai.
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