Copa Corporation (7689) · InitiativeAdvanced
New Sales Channels and EC Customer Acquisition Through In-House Infomercials
First written in FY2021. 1 of 2 entries say "Advanced", first in FY2022. Latest entry: FY2022.
2entries
2years
0from disclosures
How it moved
Same theme, other companies
Effectiveness-Focused Direct-Sales Advertising InvestmentA theme 9 companies write about · 1 as a headwind · 8 as a tailwind
The whole theme swung hardest in 2018: 1 of 6 companies on the "Worse" side.
4 other companies' latest entry also says "Advanced".
Ridges = years it wrote progress, valleys = years it wrote worse. Most hopeful companies at the back. Drag to turn, scroll to zoom, right-drag to pan. On a phone, two fingers turn and pinch to zoom; one finger scrolls the page.
Full recordFilings, disclosures and news, newest first
- FY2022AdvancedAnnual report
「We also began efforts in the fiscal year ending February 2022 to strengthen direct-to-consumer (B2C) sales by producing our own TV shopping programs, or infomercials, and enabling customers to place orders through an outsourced call center.」
The company began direct sales using its own infomercials and specified arrangements for accepting orders through an outsourced call center. - FY2021First statedAnnual report
「We will also begin producing our own TV shopping programs, or infomercials, and selling directly to consumers (B2C). We will broadcast the infomercials domestically and proceed with efforts to attract customers to our e-commerce site and sell the products there.」
The company states that it will begin creating a new sales channel by broadcasting company-produced infomercials across Japan, attracting customers to its e-commerce site and selling directly to them.