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Copa Corporation (7689) · InitiativeAdvanced

Expansion of the "Suguderu" promotional platform for retailers

First written in FY2023. 1 of 2 entries say "Advanced", first in FY2024. Latest entry: FY2024.

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ProgressHeldSoftenedWorseFirst statedFY20232023: 120232024: 12024
Same theme, other companies
Rollout of a sales promotion and ordering platform for dealersA theme 1 companies write about · 0 as a headwind · 1 as a tailwind

No other company in this theme has enough history to compare yet.

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  1. FY2024AdvancedAnnual report

    「“Suguder” is a sales-promotion platform service for retailers that we developed to maximize sales by avoiding insufficient communication and lost opportunities resulting from the inability, during the COVID-19 pandemic, of our representatives to visit more than 800 partner retailers nationwide and communicate closely with their staff. Retailers adopting “Suguder” can prevent missed sales through the immediate sharing of media and new-product information, download promotional videos, and check inventory levels and scheduled shipment dates without having to call us. It is currently still our sales-promotion tool, but in December 2023 we plan to add a shopping-cart function and an ordering function for partner retailers and increase the number of registered companies.」

    The shopping-cart and retailer ordering functions planned in the previous fiscal year were added in December 2023. The service has developed from a sales-promotion tool into a platform equipped with ordering functions.
  2. FY2023First statedAnnual report

    「“Suguder” is a sales-promotion platform service for retailers that we developed to maximize sales by avoiding insufficient communication and lost opportunities resulting from the inability, during the COVID-19 pandemic, of our representatives to visit more than 800 partner retailers nationwide and communicate closely with their staff. It is currently still our sales-promotion tool, but during the fiscal year ending February 2024, we plan to add a shopping-cart function and an ordering function for partner retailers and increase the number of registered companies.」

    For the sales-promotion portal for retailers launched in February 2023, the Company has, for the first time, explicitly stated a plan to add shopping-cart and retailer ordering functions during the fiscal year ending February 2024 and increase the number of registered companies, targeting more than 800 partner retailers nationwide.
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Expansion of the "Suguderu" promotional platform for retailers | Copa Corporation Inc. (7689) | Komori