Building an Omnichannel Business Centered on Demo Kau
First written in FY2020. 2 of 6 entries say "Advanced", first in FY2021-Q4. Latest entry: 2026-06-30.
Copa Corporation moved to the "Worse" side of this theme in 2024.
2 other companies' latest entry also says "Cited as achieved".
- 2026-06-30Cited as achievedOther Disclosures
「The broadcast also featured our demonstration-selling store “Demokau” as a place where customers can continuously experience product value through demonstrations. One of our distinguishing features is that customers can see in the store the demonstration-selling content introduced on television.」
The company recorded that Demokau was introduced as a sales contact point combining television broadcasts with in-store demonstrations. - FY2026-H1ReframedAnnual report
「Following the renewal of the デモカウ e-commerce site as “わくたんマーケット” and its brand integration with the “わくたん” business, we changed the following segment classifications beginning in the first quarter of the current fiscal year.」
The positioning changed from handling the former デモカウ e-commerce business under a standalone name to renewing it as “わくたんマーケット” and integrating its brand with the “わくたん” business. - FY2025-H1SoftenedAnnual report
「During the interim accounting period, sales declined because the number of directly operated stores decreased from 2, the Solamachi store and the Kitasenju Marui store, to 1, the Solamachi store alone.」
The number of directly operated デモカウ stores decreased from 2 to 1, and the scale of the store-centered omnichannel expansion contracted. - FY2022AdvancedAnnual report
「Beginning in the fiscal year ending February 2022, we started initiatives to strengthen direct-to-consumer (B2C) sales, including producing our own TV shopping programs (infomercials) and enabling orders through an outsourced call center. We are also gradually rolling out an initiative to broadcast the TV shopping programs (infomercials) we produce nationwide, drive traffic to our e-commerce site and make sales there.」
As specific omnichannel initiatives, the company has launched its own infomercials and call-center ordering, and is gradually rolling out nationwide broadcasts and e-commerce customer acquisition. - FY2021-Q4AdvancedAnnual report
「To advance our distinctive omnichannel strategy, we opened the second directly operated デモカウ store in Kitasenju, Adachi-ku, Tokyo, on 18 December 2020.」
As a specific step in advancing its omnichannel strategy, the company opened the second デモカウ store in Kitasenju. - FY2020First statedAnnual report
「In the デモカウ business, we aim to expand our B2C business by pursuing an omnichannel strategy that engages consumers through every available means, including the Solamachi store, our e-commerce site and official social media accounts, while strengthening coordination between the Solamachi store and the e-commerce site.」
The company plans to integrate its stores, e-commerce and social media, and expand customer touchpoints through services such as in-store pickup and live demonstrations.