Decline in the Frequency of Media Appearances by Demonstration Sales Presenters
First written in FY2020. 2 of 3 entries say "Materialised", first in FY2026. Latest entry: FY2027-H1.
No other company in this theme has enough history to compare yet.
- FY2027-H1MaterialisedAnnual report
「Because of the reaction to a temporary surge in sales after the company’s product “鎬-Shinogi-Neo” was featured on a television program in the same period of the previous year, revenue across this sales channel fell below the previous year, totaling ¥307.459 million, down 5.3% from the same interim period of the previous year.」
After sales temporarily surged following the product’s appearance on a television program the previous year, the reaction became a factor behind the year-on-year decline in Internet direct-to-consumer sales during the interim accounting period. - FY2026MaterialisedAnnual report
「Some core products fell below the previous year's results amid intensified market competition. Due to a combination of factors, including less media exposure than in the same period last year, net sales for the fiscal year were ¥545.725 million, down 23.3% year on year.」
Products received less media exposure than in the same period of the previous year, becoming a factor behind the decline in internet sales, and the impact of lower media appearance and exposure frequency was reflected in actual results. - FY2020First statedAnnual report
「The Company cannot control the frequency of appearances on television shopping programmes. Accordingly, if the frequency of product demonstrators' media appearances declines, sales volumes through channels such as vendor sales and internet sales may also be affected, which may have a material impact on the Company's business and financial results.」
The Company makes demand generation through media exposure a premise of its 3D marketing sales strategy and identifies a decline in appearance frequency as a risk.