Developing product demonstrators as influencers
First written in FY2020. 1 of 3 entries say "Restated". Latest entry: 2026-05-19.
No other company in this theme has enough history to compare yet.
- 2026-05-19AdvancedManagement plan
「We will pursue both lower advertising costs and efficient customer acquisition.」
The company has specified a customer-acquisition policy combining television broadcasts, cross-media initiatives and social-media communications. - FY2022RestatedAnnual report
「Going forward, the company will strengthen the training of live sales specialists, or influencers, who can exert influence over consumers through various media, including television shopping and information programs, as well as social media and video-sharing sites, by enhancing training courses such as the “Secrets of Selling Academy.”」
The company continues to indicate a policy of training live sales specialists with influence on television, social media, video-sharing sites and other media. - FY2020First statedAnnual report
「Going forward, the company will strengthen the training of live sales specialists, or influencers, who can exert influence over consumers through various media, including television shopping and information programs, as well as social media and video-sharing sites, by enhancing training courses such as the “Secrets of Selling Academy.”」
The company plans to train live sales specialists with influence across multiple media, including television, social media and video-sharing sites.