Contents of this document
- Selling Expenses+¥2 million
- General and administrative expenses-¥21 million
- Personnel expenses-¥19 million
- Total selling, general and administrative expenses-¥39 million
- Entry into the live-commerce market
- Expansion of online product demonstration services
- Lowering the cost ratio through direct imports of overseas products
- Expansion of in-store demonstration sales
- Expansion of product development and creation of flagship products
- Number of products developed40 Products
- Number of employees37 People
| Item | Details |
|---|---|
| Document type | Presentation materials on financial results |
| Fiscal Period Covered | First quarter of the fiscal year ending February 2027 |
| Net Sales | ¥402 million (YoY +4.1%) |
| Operating profit | ¥-26 million |
| Ordinary income | ¥-21 million |
| Net income | ¥-21 million |
| Gross Profit Margin | 43.8% |
| Operating profit margin | -6.5% |
| Selling, general and administrative expenses | ¥202 million |
| Full-year earnings forecast | Net Sales ¥1,802 million / Operating profit ¥1 million / Ordinary income ¥2 million / Net income for the current fiscal year ¥1 million / Earnings per share ¥0.54 |
| Segment results | As the Company operates in a single segment, segment figures are not disclosed. Sales by channel were ¥160 million for TV shopping (-8.9% year on year), ¥131 million for internet shopping (+28.3%), ¥87 million for vendor sales (-2.0%), ¥10 million for sales promotion (+58.1%), ¥9 million for demonstration sales (デモカウ) (+7.8%), ¥2 million for わくたん (-23.2%), and ¥0 million for other channels (-0.1%). |
| Breakdown of Factors Affecting the Change | Factors Selling Expenses / Amount +¥2 million, Factors General and administrative expenses / Amount -¥21 million, Factors Personnel expenses / Amount -¥19 million, Factors Total selling, general and administrative expenses / Amount -¥39 million |
| Key KPIs | Indicator name Number of products developed / Value 40 Products / Year on year against the same period last year Not disclosed, Indicator name Number of employees / Value 37 People / Year on year against the same period last year Not disclosed |
| Number of employees | Number of Employees 37 People / Record date As of the end of February 2026 / Changes during the period and hiring plan Not disclosed |
| Assumptions Underlying the Business Outlook | General economic conditions, including interest rates and currency and foreign-exchange fluctuations, are identified as risks and uncertainties. Numerical assumptions are not disclosed. |
| New initiatives | Entry into the live-commerce market, Expansion of online product demonstration services, Lowering the cost ratio through direct imports of overseas products, Expansion of in-store demonstration sales, Expansion of product development and creation of flagship products |
Items this document does not state (15)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.A higher sales mix of high-gross-margin products, increased sales through high-gross-margin internet shopping, optimization of outsourcing and advertising expenses, increased gross profit, and control of selling, general and administrative expenses.