Worth reading
41Recurring
0–100. This measures how worthwhile something is to read, not how good or bad the company is.Direction
Mixed performance
Direction inferred from the company’s description.Scale
23
¥ million (fiscal year ending February 2027 revenue forecast compared with actual revenue for the fiscal year ended February 2026)Wording
Avoiding a definitive answer
How definitive the wording is.Items stated in the management plan
Annual updateNet Sales+0.0%
基準 2,026Target2,027million
Operating profit+0.0%
基準 2,026Target2,027million
Net income for the current fiscal year+0.0%
基準 2,026Target2,027million
Each line is the climb from the baseline the document states to the target it sets. The slope is scaled against the largest climb in this document. The increase shown by the dotted line is calculated from the two reported figures because the company did not provide the amount of growth.
Operating profit margin-15.2% (actual for the fiscal year ended February 2026) → Not disclosed
Only the target level is shown because the current level for comparison was not provided.What happened to the previous planRevenue 1,833; net income -197 (forecast for the fiscal year ended February 2026) → Revenue 1,779; net income -272 (actual for the fiscal year ended February 2026)（Revenue -2.9%）0.0%Calculated from the two disclosed figures
Key initiatives
01Product Development
02Creation of flagship products
03Maximizing the number of product demonstrations
04Entry into the live-commerce market
05Promotional planning
06Expansion of online product demonstration services
07Reducing the cost ratio through direct imports of overseas products
08Review of the cost structure
09Use of generative AI - Product development -
10Use of generative AI - Product demonstrations -
11Continue focusing on training product demonstration anchor presenters
Non-financial targetsIndicator name Number of products developed / Target value 40 products / Timing FY28, Indicator name Duration of the product demonstrator training course / Target value 3 days (previously 9 days) / Timing Not disclosed
Size of the Target MarketFigures for market size and growth rate are not disclosed. The company cites the 2025 editions of the White Paper on Small and Medium Enterprises and the White Paper on Small Enterprises, as well as the TikTok Shop Japan Market White Paper 2025, for reference.
Risks identified by the company
Inventory risk
Dependence on major products
Legal and regulatory requirements
General industry and market conditions
Interest Rates
Currency and foreign exchange fluctuations
Reason for revision or withdrawal
The main reason for the revenue shortfall was that some planned broadcasts on TV shopping programs were pushed into the following fiscal year. Disposing of inventory with low sales prospects increased the cost of sales ratio, causing the gross profit margin to fall below the initial plan.
| Item | Details |
|---|---|
| Plan name | Business Plan and Growth Potential |
| Plan period | FY25–FY28 (number of products developed stated) |
| Progress against the plan | Annual update |
| Sales Target | 1,779 (actual for the fiscal year ended February 2026) → 1,802 (forecast for the fiscal year ending February 2027) |
| Operating profit target | -271 (actual for the fiscal year ended February 2026) → 1 (forecast for the fiscal year ending February 2027) |
| Operating profit margin target | -15.2% (actual for the fiscal year ended February 2026) → Not disclosed |
| Net income target | -272 (actual for the fiscal year ended February 2026) → 1 (forecast for the fiscal year ending February 2027) |
| Non-financial targets | Indicator name Number of products developed / Target value 40 products / Timing FY28, Indicator name Duration of the product demonstrator training course / Target value 3 days (previously 9 days) / Timing Not disclosed |
| Key initiatives | Product Development, Creation of flagship products, Maximizing the number of product demonstrations, Entry into the live-commerce market, Promotional planning, Expansion of online product demonstration services, Reducing the cost ratio through direct imports of overseas products, Review of the cost structure, Use of generative AI - Product development -, Use of generative AI - Product demonstrations -, Continue focusing on training product demonstration anchor presenters |
| Results under the previous plan | Revenue 1,833; net income -197 (forecast for the fiscal year ended February 2026) → Revenue 1,779; net income -272 (actual for the fiscal year ended February 2026)（Revenue -2.9%） |
| Reason for revision or withdrawal | The main reason for the revenue shortfall was that some planned broadcasts on TV shopping programs were pushed into the following fiscal year. Disposing of inventory with low sales prospects increased the cost of sales ratio, causing the gross profit margin to fall below the initial plan. |
| Size of the Target Market | Figures for market size and growth rate are not disclosed. The company cites the 2025 editions of the White Paper on Small and Medium Enterprises and the White Paper on Small Enterprises, as well as the TikTok Shop Japan Market White Paper 2025, for reference. |
| Risks identified | Inventory risk, Dependence on major products, Legal and regulatory requirements, General industry and market conditions, Interest Rates, Currency and foreign exchange fluctuations |
Items this document does not state (12)
ROE targetROIC targetPayout ratio / DOE policyTreasury share acquisition policyCost of capitalSelf-assessment of PBR and share priceTotal investment planInvestment amount by sectorSegment targetPlan assumptionsDate of board resolutionPublication date
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.The company explained that the shortfall in revenue for the fiscal year ended February 2026 was mainly due to some planned broadcasts on TV shopping programs being pushed into the following fiscal year. It also stated that disposing of inventory with low sales prospects increased the cost of sales ratio, causing the gross profit margin to fall below plan.
How to read this page
This is not the documentKomori reads the disclosure the company filed and writes this summary. Figures are as stated by the company and are not audited.
Weight is not a verdictIt measures how much this changes what the company had already told the market. It is not a view on the shares.
Corrections happenIf the company reissues this disclosure, the page is rebuilt from the corrected version and the revision number moves up.