Worth reading
51Recurring
Scored from 5 of 6 sectionsDirection
Mixed performance
Direction inferred from the company’s description.Scale
13.3
% (year-on-year decrease in revenue)Wording
Conditional
How definitive the wording is.Contents of this document
Financial Results PresentationFiscal year ended February 20266 items taken from the company’s own explanation
Financial Results Figures (The key points of this material are explained below)
Net Sales1,779 Millions of yen-13.3%
Operating profit-271 Millions of yen
Ordinary income-271 Millions of yen
Net income-272 Millions of yen
Selling, general and administrative expenses928 Millions of yen
Gross Profit Margin37.0%, down 6.3 percentage points year on year
Operating profit margin-15.2%, down 1.5 percentage points year on year
Full-year earnings forecast
Net Sales
1,802 Millions of yen
Operating profit
1 Millions of yen
Ordinary income
2 Millions of yen
Net income for the current fiscal year
1 Millions of yen
Earnings per share
¥0.54
What the company explained in this material
Self-assessment against the planThe company's self-assessment against its own plan.
Revenue fell short of the earnings forecast, while SG&A expenses were broadly in line with the planBreakdown of Factors Affecting the ChangeReasons cited by the Company for the change in the figures.
Postponement of planned TV shopping programs, intensifying market competition for existing products and changing customer needs, higher cost-of-sales ratio due to inventory disposal, lower logistics costs, optimization of advertising expenses, and fixed-cost controls through the use of AI
New initiatives
- Expansion of the digital demonstration sales pages on the Wakutan Market online marketplace
- An automatic demonstration sales talk-script generation system using generative AI
- Shortening the training course for demonstration sales specialists using generative AI, from 9 days to 3 days
- Strengthening in-store demonstrations for the Tsukumo umbrella series
- A cross-media initiative integrating television, social media and online advertising
Key KPIsA metric the company considers important as a management benchmark.
- Cumulative annual number of in-store demonstrations conducted125 EngagementsYear on year against the same period last yearIncreased from approximately 30 cases in the previous fiscal year
- Number of PB products launched40 Items
- Number of Employees37 People
Segment results
Single segment (demonstration sales-related business). Revenue by sales channel was ¥810 million from TV shopping, ¥545 million from internet shopping, ¥331 million from vendor sales, ¥33 million from sales promotion, ¥35 million from Demokau (demonstration sales), ¥21 million from Wakutan sales, and ¥1 million from other sources. Segment profit: not disclosedNumber of employees
37 people (as of the end of February 2026). Changes during the fiscal year and the hiring plan: not disclosed| Item | Details |
|---|---|
| Document type | Financial Results Presentation |
| Fiscal Period Covered | Fiscal year ended February 2026 |
| Net Sales | 1,779 Millions of yen (YoY -13.3%) |
| Operating profit | -271 Millions of yen |
| Ordinary income | -271 Millions of yen |
| Net income | -272 Millions of yen |
| Gross Profit Margin | 37.0%, down 6.3 percentage points year on year |
| Operating profit margin | -15.2%, down 1.5 percentage points year on year |
| Selling, general and administrative expenses | 928 Millions of yen |
| Full-year earnings forecast | Net Sales 1,802 Millions of yen / Operating profit 1 Millions of yen / Ordinary income 2 Millions of yen / Net income for the current fiscal year 1 Millions of yen / Earnings per share ¥0.54 |
| Self-assessment against the plan | Revenue fell short of the earnings forecast, while SG&A expenses were broadly in line with the plan |
| Segment results | Single segment (demonstration sales-related business). Revenue by sales channel was ¥810 million from TV shopping, ¥545 million from internet shopping, ¥331 million from vendor sales, ¥33 million from sales promotion, ¥35 million from Demokau (demonstration sales), ¥21 million from Wakutan sales, and ¥1 million from other sources. Segment profit: not disclosed |
| Breakdown of Factors Affecting the Change | Postponement of planned TV shopping programs, intensifying market competition for existing products and changing customer needs, higher cost-of-sales ratio due to inventory disposal, lower logistics costs, optimization of advertising expenses, and fixed-cost controls through the use of AI |
| Key KPIs | Indicator name Cumulative annual number of in-store demonstrations conducted / Value 125 Engagements / Year on year against the same period last year Increased from approximately 30 cases in the previous fiscal year, Indicator name Number of PB products launched / Value 40 Items, Indicator name Number of Employees / Value 37 People |
| Number of employees | 37 people (as of the end of February 2026). Changes during the fiscal year and the hiring plan: not disclosed |
| New initiatives | Expansion of the digital demonstration sales pages on the Wakutan Market online marketplace, An automatic demonstration sales talk-script generation system using generative AI, Shortening the training course for demonstration sales specialists using generative AI, from 9 days to 3 days, Strengthening in-store demonstrations for the Tsukumo umbrella series, A cross-media initiative integrating television, social media and online advertising |
Items this document does not state (15)
Results for the three months of the current quarterProgress against full-year forecastUnit price and quantity metricsNumber of stores and locationsAssumptions Underlying the Business OutlookRisk amount incorporated into the outlookMedium-term management plan targetsFinancial targetsAnnual DividendPayout ratioAcquisition of treasury sharesCapital expendituresOrders received and order backlogMarket Size / ShareKey points of the Q&A
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.Revenue declined because some planned TV shopping programs were postponed to the next fiscal year, while market competition for existing products intensified and customer needs changed. On the profit side, the disposal of inventory with limited sales prospects increased the cost-of-sales ratio and reduced the gross profit margin. SG&A expenses declined due to lower logistics costs, optimization of advertising expenses and fixed-cost controls through the use of AI.
How to read this page
This is not the documentKomori reads the disclosure the company filed and writes this summary. Figures are as stated by the company and are not audited.
Weight is not a verdictIt measures how much this changes what the company had already told the market. It is not a view on the shares.
Corrections happenIf the company reissues this disclosure, the page is rebuilt from the corrected version and the revision number moves up.