Sales for this month
October 2026Fiscal year ending March 2027Purchasing volume from in-home purchase services increased due to more visits and a higher number of high-value items purchased. Store purchasing volume declined as customer traffic fell back from the increase caused by the sharp rise in gold prices last year. The Group had 586 stores, making steady progress toward its plan for 590 stores at the end of the fiscal year.
Acquisition of inquiries driven by the effects of branding investment and other factors, Higher repeat-visit rate, Higher appointment rate through call-center enablement, Rapidly developing new graduates into productive employees, Increase in the number of high-value products purchased, The reaction to the increase in customer traffic caused by the sharp rise in gold prices last year, The gradual downward trend in gold prices during the month
Initiatives toward the FY27 target of a 25% revisit rate, Promoting the automation of operations using AI, Reduction of the personnel plan by approximately 50 positions for the next fiscal year, Approximately ¥300 million in labor cost efficiencies in the call center division
The November 2026 monthly results are scheduled to be disclosed on 14 December 2026
Scope of aggregation: Specific subsidiaries and business formats (home-visit purchase segment and store purchase segment)
| Item | Details |
|---|---|
| Month Covered | October 2026 |
| Fiscal Year Covered | Fiscal year ending March 2027 |
| Scope of aggregation | Specific subsidiaries and business formats (home-visit purchase segment and store purchase segment) |
| Year-on-year change by category | Name Home-visit purchasing segment: purchase value / Year on year 139, Name Home-visit purchasing segment: number of home visits / Year on year 131, Name Store purchasing segment: purchase value / Year on year 78 |
| Key KPIs | Indicator name Home-visit purchasing segment purchase value / Value 2,365 Millions of yen / Year on year 139%, Indicator name Number of home visits / Value 56,629 projects / Year on year 131%, Indicator name Store purchasing segment purchase value / Value 2,681 Millions of yen / Year on year 78%, Indicator name Repeat-visit rate (BuySell) / Value 23.5 % / Year on year Not disclosed, Indicator name Repeat-visit rate (Fuku-chan) / Value 23.9 % / Year on year Not disclosed, Indicator name AI automation rate for approval calls / Value 95 % / Year on year Up from approximately 70% in the previous disclosure, Indicator name AI handling rate for contract reviews / Value 45 % / Year on year Not disclosed, Indicator name AI substitution rate for follow-up calls / Value 50 % / Year on year Not disclosed |
| Number of Stores at Period-End | Company-operated stores 258 Store / Franchise outlets 328 Store / Group total 586 Store |
| Number of stores opened during the month | Number of Cases 16 / Breakdown 7 directly operated stores, 9 franchise stores |
| Monthly Commentary | Purchasing volume from in-home purchase services increased due to more visits and a higher number of high-value items purchased. Store purchasing volume declined as customer traffic fell back from the increase caused by the sharp rise in gold prices last year. The Group had 586 stores, making steady progress toward its plan for 590 stores at the end of the fiscal year. |
| Factors Affecting the Change | Acquisition of inquiries driven by the effects of branding investment and other factors, Higher repeat-visit rate, Higher appointment rate through call-center enablement, Rapidly developing new graduates into productive employees, Increase in the number of high-value products purchased, The reaction to the increase in customer traffic caused by the sharp rise in gold prices last year, The gradual downward trend in gold prices during the month |
| Measures from the following month onward | Initiatives toward the FY27 target of a 25% revisit rate, Promoting the automation of operations using AI, Reduction of the personnel plan by approximately 50 positions for the next fiscal year, Approximately ¥300 million in labor cost efficiencies in the call center division |
| Next Scheduled Disclosure | The November 2026 monthly results are scheduled to be disclosed on 14 December 2026 |
Items this document does not state (11)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.In home-visit purchases, increases in the number of home visits, the number of high-value items purchased, branding investment, the repeat-visit rate, the call center appointment rate and the early development of new graduates into effective personnel contributed to increases in purchase value and the number of visits. In store purchases, the decline in purchase value was attributed to the reaction to the increase in visitors following the sharp rise in gold prices a year earlier and the gradual downward trend in gold prices during the month.