Sales for this month
September 2026Fiscal year ending March 2027In home-visit purchases, both procurement value and the number of visits exceeded the previous year, with visits reaching the highest level in the current fiscal year. In-store procurement value fell below the previous year, but the number of stores increased and progress was steady against the plan for the number of stores at fiscal year-end.
The number of home visits tracked in line with the plan, Increase in the number of high-value products purchased, Acquisition of inquiries driven by the effects of branding investment and other factors, Higher repeat-visit rate, Higher appointment rate through call-center enablement, Smooth onboarding of new graduates, Reaction to the high level of precious-metal items brought into stores following the sharp rise in gold prices in September of the previous year, Stagnation in customers’ selling activity due to the gradual downward trend in gold prices during the month
Proceed with a plan for more home visits in October than in September, Advance business automation and labor-cost efficiency through the use of AI, Further increase the number of items sold through overseas channels and expand the overseas sales business
October 2026 monthly results scheduled for release on 13 November 2026
Month January 2025 / Year-on-year change in procurement from on-site purchases Not disclosed, Month February 2025 / Year-on-year change in procurement from on-site purchases Not disclosed, Month March 2025 / Year-on-year change in procurement from on-site purchases Not disclosed, Month April 2025 / Year-on-year change in procurement from on-site purchases Not disclosed, Month May 2025 / Year-on-year change in procurement from on-site purchases Not disclosed, Month June 2025 / Year-on-year change in procurement from on-site purchases Not disclosed, Month July 2025 / Year-on-year change in procurement from on-site purchases Not disclosed, Month August 2025 / Year-on-year change in procurement from on-site purchases Not disclosed, Month September 2025 / Year-on-year change in procurement from on-site purchases Not disclosed
Scope of aggregation: The group’s home-visit purchase segment and in-store purchase segment
| Item | Details |
|---|---|
| Month Covered | September 2026 |
| Fiscal Year Covered | Fiscal year ending March 2027 |
| Scope of aggregation | The group’s home-visit purchase segment and in-store purchase segment |
| Year-on-year change by category | Breakdown Home-visit purchasing segment: purchase value / Year on year 133%, Breakdown Store purchasing segment: purchase value / Year on year 94%, Breakdown Home-visit purchasing segment: number of home visits / Year on year 123% |
| Sales by category | ¥2,015 million, ¥2,584 million |
| Key KPIs | Number of home visits 48,787 Engagements, 福ちゃん repeat-visit rate 23 %, バイセル repeat-visit rate 21.2 %, Number of company-operated stores 251 Location, Franchise store count 319 Location, Total number of Group stores 570 Location |
| Number of Stores at Period-End | Company-operated 251 Location / FC 319 Location / Group total 570 Location |
| Number of stores opened during the month | Number of Cases 2 / Store name and location 2 BuySell stores; individual store names and locations: Not disclosed |
| Monthly Commentary | In home-visit purchases, both procurement value and the number of visits exceeded the previous year, with visits reaching the highest level in the current fiscal year. In-store procurement value fell below the previous year, but the number of stores increased and progress was steady against the plan for the number of stores at fiscal year-end. |
| Factors Affecting the Change | The number of home visits tracked in line with the plan, Increase in the number of high-value products purchased, Acquisition of inquiries driven by the effects of branding investment and other factors, Higher repeat-visit rate, Higher appointment rate through call-center enablement, Smooth onboarding of new graduates, Reaction to the high level of precious-metal items brought into stores following the sharp rise in gold prices in September of the previous year, Stagnation in customers’ selling activity due to the gradual downward trend in gold prices during the month |
| Measures from the following month onward | Proceed with a plan for more home visits in October than in September, Advance business automation and labor-cost efficiency through the use of AI, Further increase the number of items sold through overseas channels and expand the overseas sales business |
| Monthly trend for the same period last year | Month January 2025 / Year-on-year change in procurement from on-site purchases Not disclosed, Month February 2025 / Year-on-year change in procurement from on-site purchases Not disclosed, Month March 2025 / Year-on-year change in procurement from on-site purchases Not disclosed, Month April 2025 / Year-on-year change in procurement from on-site purchases Not disclosed, Month May 2025 / Year-on-year change in procurement from on-site purchases Not disclosed, Month June 2025 / Year-on-year change in procurement from on-site purchases Not disclosed, Month July 2025 / Year-on-year change in procurement from on-site purchases Not disclosed, Month August 2025 / Year-on-year change in procurement from on-site purchases Not disclosed, Month September 2025 / Year-on-year change in procurement from on-site purchases Not disclosed |
| Next Scheduled Disclosure | October 2026 monthly results scheduled for release on 13 November 2026 |
Items this document does not state (9)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.Home-visit purchases benefited from the planned number of visits, an increase in purchases of high-value products, steady acquisition of inquiries, higher repeat-visit and appointment rates, and the smooth onboarding of new graduates. For in-store purchases, the company cited the reaction to the sharp rise in gold prices in September of the previous year, which led to a substantial increase in precious-metal items brought into stores, as well as stagnation in customers’ selling activity because gold prices followed a gradual downward trend during the month.