Announced details
Purchase and sale of pre-owned luxury and branded goods, resale, live commerce
The daily average GMV in TikTok Shop's pre-owned luxury category increased 400% year on year in the second quarter of 2026
More than 500,000 home visits annually (fiscal 2026 plan). More than 100 companies, including sellers of pre-owned branded goods, attended the event.
In partnership with partner companies since April 2026, the Company sells pre-owned branded handbags from its warehouse facilities in Japan to customers in the U.S. through TikTok Shop. At this event, the Company was introduced as a "Premium Global Supply" provider and took part in the keynote speech.
Event operator hosted by TikTok Shop. Location, representative, capital, year established and business description: not disclosed.
Two Park Avenue (2 Park Avenue, New York, NY 10016, USA) / Details of the warehouse facilities in Japan: not disclosed
The Company has indicated plans to expand sales to the U.S. in the future, but the specific impact on revenue and profit has not been disclosed.
The company does not address Contract Value / Offering price.
Boston Consulting Group, "Resale’s Next Chapter: How Fashion and Luxury Brands Can Win in the Secondhand Market" (2025)
Mercari, "2025 Survey of 'Hidden Assets' Lying Dormant in Japanese Households"
| Item | Details |
|---|---|
| Names of Products / Services Covered | BuySell, BuySell Online Store, BuySell Blanche (resale service) |
| Counterparty | TikTok Shop |
| Counterparty overview | Event operator hosted by TikTok Shop. Location, representative, capital, year established and business description: not disclosed. |
| Relationship with the Company | In partnership with partner companies since April 2026, the Company sells pre-owned branded handbags from its warehouse facilities in Japan to customers in the U.S. through TikTok Shop. At this event, the Company was introduced as a "Premium Global Supply" provider and took part in the keynote speech. |
| Launch date | April 2026 (launch of sales of pre-owned branded handbags to the U.S. through TikTok Shop) |
| Applicable area | Purchase and sale of pre-owned luxury and branded goods, resale, live commerce |
| Location | Two Park Avenue (2 Park Avenue, New York, NY 10016, USA) / Details of the warehouse facilities in Japan: not disclosed |
| Location scale | Live streaming 6 days a week, 5 hours per day. More than 100 companies attended the event. |
| Quantitative Effects | The daily average GMV in TikTok Shop's pre-owned luxury category increased 400% year on year in the second quarter of 2026 |
| Usage history | More than 500,000 home visits annually (fiscal 2026 plan). More than 100 companies, including sellers of pre-owned branded goods, attended the event. |
| Impact on Business Performance | The Company has indicated plans to expand sales to the U.S. in the future, but the specific impact on revenue and profit has not been disclosed. |
| Source | Boston Consulting Group, "Resale’s Next Chapter: How Fashion and Luxury Brands Can Win in the Secondhand Market" (2025), Mercari, "2025 Survey of 'Hidden Assets' Lying Dormant in Japanese Households" |
Items this document does not state (6)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.TikTok Shop held the event for sellers in conjunction with New York Fashion Week, with the aim of further expanding the pre-owned luxury market. The Company spoke at the event to highlight Japan's resale market and the appeal and potential of "Used in Japan."