Sales for this month
July 2026Procurement value in the mobile purchase segment was 134% of the level in the same month of the previous year, while the number of mobile visits was 122%. Procurement value in the in-store purchase segment was 135% year on year, and the number of stores also increased.
The number of mobile visits continued to exceed plan, Purchases of high-value merchandise remained strong, New appointment acquisition remained strong, The strategic buildup of visits ahead of the summer season proved effective, Strategic repeat-customer acquisition, Increase in appraisals resulting from strengthened marketing, Increase in the number of stores, The P/L of DelightZ Co. was newly consolidated from Q2
The favorable trend in the number of visits has accelerated in August, and visits will continue to build toward the full-year target of 530,000 mobile visits. BuySell's repeat-visit rate is expected to improve toward the second half of the fiscal year.
The July 2026 monthly update is scheduled to be released on 17 September 2026
Scope of aggregation: Home-visit purchasing segment and store purchasing segment
| Item | Details |
|---|---|
| Month Covered | July 2026 |
| Scope of aggregation | Home-visit purchasing segment and store purchasing segment |
| Year-on-year change by category | Breakdown Home-visit purchasing segment: purchase value / Year on year 134%, Breakdown Store purchasing segment: purchase value / Year on year 135%, Breakdown Number of home visits / Year on year 122% |
| Key KPIs | Indicator name Home-visit purchasing segment purchase value / Value ¥1,821 million / Year on year 134%, Indicator name Number of home visits / Value 45,146 Engagements / Year on year 122%, Indicator name Store purchasing segment purchase value / Value ¥2,879 million / Year on year 135%, Indicator name 福ちゃん repeat-visit rate / Value 24.1 % / Year on year Not disclosed, Indicator name バイセル repeat-visit rate / Value Approximately 20 / Year on year Not disclosed |
| Number of Stores at Period-End | Company-operated stores 246 / Franchise Branches 308 / Group total 554 |
| Number of stores opened during the month | Number of Cases 1 / Store name BuySell stores / Location Not disclosed |
| Monthly Commentary | Procurement value in the mobile purchase segment was 134% of the level in the same month of the previous year, while the number of mobile visits was 122%. Procurement value in the in-store purchase segment was 135% year on year, and the number of stores also increased. |
| Factors Affecting the Change | The number of mobile visits continued to exceed plan, Purchases of high-value merchandise remained strong, New appointment acquisition remained strong, The strategic buildup of visits ahead of the summer season proved effective, Strategic repeat-customer acquisition, Increase in appraisals resulting from strengthened marketing, Increase in the number of stores, The P/L of DelightZ Co. was newly consolidated from Q2 |
| Measures from the following month onward | The favorable trend in the number of visits has accelerated in August, and visits will continue to build toward the full-year target of 530,000 mobile visits. BuySell's repeat-visit rate is expected to improve toward the second half of the fiscal year. |
| Next Scheduled Disclosure | The July 2026 monthly update is scheduled to be released on 17 September 2026 |
Items this document does not state (12)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.In the mobile purchase segment, procurement value increased as the number of mobile visits exceeded plan and purchases of high-value merchandise remained strong. In the in-store purchase segment, growth was driven by repeat customer acquisition, an increase in appraisals resulting from strengthened marketing, an increase in the number of stores, and the new consolidation of DelightZ Co.