Sales for this month
April 2026Fiscal year ending December 2026Purchase value for home-visit purchasing was 127% of the previous year's corresponding month, while the number of home visits was 109%. Purchase value for store purchasing was 119% of the previous year's corresponding month.
Effect of sales enablement, Improved repeat-visit rate and increase in repeat visits, Increased purchases of antiques, Increased purchases of high-value products, including precious metals and jewelry, Strong acquisition of new inquiries, Effect of branding advertising, Higher gross profit per appraisal through strategic repeat customer acquisition, Increase in the number of stores, Temporary loss of customer acquisition associated with the transition from the former subsidiary's brand to the バイセル brand
Ahead of the summer off-season, the Company will strategically carry forward visits to subsequent months. DelightZ's purchase value will be reflected in the following month after retroactively revising the previous month's figure.
The May 2026 monthly update is scheduled to be released on 12 June 2026
Scope of aggregation: Home-visit purchasing segment and store purchasing segment
| Item | Details |
|---|---|
| Month Covered | April 2026 |
| Fiscal Year Covered | Fiscal year ending December 2026 |
| Scope of aggregation | Home-visit purchasing segment and store purchasing segment |
| Year-on-year change by category | Name Home-visit purchasing segment purchase value / Year on year 127 %, Name Store purchasing segment purchase value / Year on year 119 %, Name Number of home visits / Year on year 109 % |
| Sales by category | Home-visit purchasing segment purchase value ¥1,843 million, Store purchasing segment purchase value ¥2,800 million |
| Key KPIs | Number of home visits 42,162 Engagements, バイセル repeat-visit rate 20.1 %, 福ちゃん repeat-visit rate 19.6 %, Number of group stores 529 Location |
| Number of Stores at Period-End | Group total 529 Location / BuySell 160 Location / TIMELESS 45 Location / バイセル FC 290 Location / DelightZ 18 Location / Other 16 Location |
| Number of stores opened during the month | 5 Location |
| Monthly Commentary | Purchase value for home-visit purchasing was 127% of the previous year's corresponding month, while the number of home visits was 109%. Purchase value for store purchasing was 119% of the previous year's corresponding month. |
| Factors Affecting the Change | Effect of sales enablement, Improved repeat-visit rate and increase in repeat visits, Increased purchases of antiques, Increased purchases of high-value products, including precious metals and jewelry, Strong acquisition of new inquiries, Effect of branding advertising, Higher gross profit per appraisal through strategic repeat customer acquisition, Increase in the number of stores, Temporary loss of customer acquisition associated with the transition from the former subsidiary's brand to the バイセル brand |
| Measures from the following month onward | Ahead of the summer off-season, the Company will strategically carry forward visits to subsequent months. DelightZ's purchase value will be reflected in the following month after retroactively revising the previous month's figure. |
| Next Scheduled Disclosure | The May 2026 monthly update is scheduled to be released on 12 June 2026 |
Items this document does not state (10)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.For home-visit purchasing, sales enablement, an improved repeat-visit rate, and increased purchases of antiques and other high-value products contributed to the result. For store purchasing, a higher gross profit per appraisal through repeat customer acquisition and an increase in the number of stores contributed. This was partly offset by a temporary loss of customer acquisition associated with the brand transition.