Worth reading
39Recurring
0–100. This measures how worthwhile something is to read, not how good or bad the company is.Direction
Neutral
Direction inferred from the company’s description.Scale
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Displayed only when the document provides numerical figures.Wording
Avoiding a definitive answer
How definitive the wording is.Items stated in the management plan
Partially revisedOperating profit marginNot disclosed → Improve margins by approximately 1 percentage point in operating margin by FY27
Only the target level is shown because the current level for comparison was not provided.Investment amount by sectorField Brand Investment / Amount Not disclosed, Field Marketing Investment / Amount Not disclosed, Field Technology and AI investment / Amount Not disclosed, Field M&A / Amount Not disclosed
Key initiatives
01Strengthen repeat visits and repeat purchases at stores
02Enhance sales enablement
03Expand and coordinate purchased product categories
04Reorganize the logistics organization and promote inventory integration by location and product category, as well as systems integration
05Enhance sales strategies
06Develop new overseas sales channels
07Accelerate brand equity investment centered on integrating the BuySell brands
08Optimize marketing costs through integration of the marketing organization
09Standardize the systems platform and operations across the group by completing the rollout of Cosmos across the group
10Promote and accelerate AI adoption
11Strengthen the organization and improve productivity through human resources strategy
12Large-scale promotions
13Expand the store network under the BuySell brand
14Automated AI appraisal
15AI-enabled call center operations
16Automate the setting of in-home purchasing routes
17Increase lifetime customer value by strengthening CRM
18Enhance and automate data management
19Integrate group inventories and enhance sales strategies
20Develop new overseas sales channels in China
Plan assumptionsThe visible reuse market in Japan is estimated to grow from approximately ¥3.3 trillion in 2024 to ¥4.0 trillion in 2030, The population aged 65 and over is expected to reach 39.28 million in FY2040, an increase of 2.82 million from FY2024, Expansion of sales channels in China based on Hainan Island becoming a free-trade port. However, additional regulations concerning pre-owned luxury goods have yet to be announced, Potential for an earnings contribution of approximately ¥1.5 billion in FY27 through the development of sales channels in China
Non-financial targetsIndicator name Repeat-visit rate (BuySell) / Target value 25% / Timing FY2027, Indicator name Repeat-visit rate (Fuku-chan) / Target value Approximately 25% / Timing FY2027, Indicator name Self-appraisal ratio / Target value Approximately 70% / Timing To be raised progressively, Indicator name Travel time on in-home purchasing routes / Target value Average reduction of 5% / Timing Not disclosed, Indicator name Number of BuySell stores / Target value 174 stores nationwide, approximately four times the FY25 level / Timing From January FY26, with brand integration expected to be completed by March 2026
Size of the Target MarketIndicator SAM / Scale ¥4.4 trillion / Source Company estimate based on Macromill survey conducted in December 2023 (N=10,000), Indicator SOM / Scale ¥1.3 trillion of display and video advertising expenditure that may not be viewed by users / Source Company estimate based on Macromill survey conducted in December 2023 (N=10,000), Indicator Total value of hidden assets / Scale ¥90.5 trillion in hidden assets / Source Compiled by the company based on the "Reuse Market Data Book 2025" and other sources, Indicator Visible reuse market / Scale Approximately ¥3.3 trillion in 2024 and ¥4.0 trillion in 2030 / Source Reuse Keizai Shimbun Co., Ltd., "Reuse Market Data Book 2025," dated 10 October 2025
Reason for revision or withdrawal
From FY26 onward, the company will move beyond the phase of establishing its management platform and, from FY26, implement a group reorganization and integration into certain BuySell brands in order to further advance its group business strategy and accelerate growth. In addition, to expand market share through both in-home purchasing and store-based purchasing, the company intends to optimize its business, marketing, technology and human resources strategies as a whole and advance its strategy to achieve sustainable organic growth.
| Item | Details |
|---|---|
| Plan name | Medium-Term Management Plan 2027 |
| Progress against the plan | Partially revised |
| Operating profit margin target | Not disclosed → Improve margins by approximately 1 percentage point in operating margin by FY27 |
| Investment amount by sector | Field Brand Investment / Amount Not disclosed, Field Marketing Investment / Amount Not disclosed, Field Technology and AI investment / Amount Not disclosed, Field M&A / Amount Not disclosed |
| Non-financial targets | Indicator name Repeat-visit rate (BuySell) / Target value 25% / Timing FY2027, Indicator name Repeat-visit rate (Fuku-chan) / Target value Approximately 25% / Timing FY2027, Indicator name Self-appraisal ratio / Target value Approximately 70% / Timing To be raised progressively, Indicator name Travel time on in-home purchasing routes / Target value Average reduction of 5% / Timing Not disclosed, Indicator name Number of BuySell stores / Target value 174 stores nationwide, approximately four times the FY25 level / Timing From January FY26, with brand integration expected to be completed by March 2026 |
| Plan assumptions | The visible reuse market in Japan is estimated to grow from approximately ¥3.3 trillion in 2024 to ¥4.0 trillion in 2030, The population aged 65 and over is expected to reach 39.28 million in FY2040, an increase of 2.82 million from FY2024, Expansion of sales channels in China based on Hainan Island becoming a free-trade port. However, additional regulations concerning pre-owned luxury goods have yet to be announced, Potential for an earnings contribution of approximately ¥1.5 billion in FY27 through the development of sales channels in China |
| Key initiatives | Strengthen repeat visits and repeat purchases at stores, Enhance sales enablement, Expand and coordinate purchased product categories, Reorganize the logistics organization and promote inventory integration by location and product category, as well as systems integration, Enhance sales strategies, Develop new overseas sales channels, Accelerate brand equity investment centered on integrating the BuySell brands, Optimize marketing costs through integration of the marketing organization, Standardize the systems platform and operations across the group by completing the rollout of Cosmos across the group, Promote and accelerate AI adoption, Strengthen the organization and improve productivity through human resources strategy, Large-scale promotions, Expand the store network under the BuySell brand, Automated AI appraisal, AI-enabled call center operations, Automate the setting of in-home purchasing routes, Increase lifetime customer value by strengthening CRM, Enhance and automate data management, Integrate group inventories and enhance sales strategies, Develop new overseas sales channels in China |
| Reason for revision or withdrawal | From FY26 onward, the company will move beyond the phase of establishing its management platform and, from FY26, implement a group reorganization and integration into certain BuySell brands in order to further advance its group business strategy and accelerate growth. In addition, to expand market share through both in-home purchasing and store-based purchasing, the company intends to optimize its business, marketing, technology and human resources strategies as a whole and advance its strategy to achieve sustainable organic growth. |
| Size of the Target Market | Indicator SAM / Scale ¥4.4 trillion / Source Company estimate based on Macromill survey conducted in December 2023 (N=10,000), Indicator SOM / Scale ¥1.3 trillion of display and video advertising expenditure that may not be viewed by users / Source Company estimate based on Macromill survey conducted in December 2023 (N=10,000), Indicator Total value of hidden assets / Scale ¥90.5 trillion in hidden assets / Source Compiled by the company based on the "Reuse Market Data Book 2025" and other sources, Indicator Visible reuse market / Scale Approximately ¥3.3 trillion in 2024 and ¥4.0 trillion in 2030 / Source Reuse Keizai Shimbun Co., Ltd., "Reuse Market Data Book 2025," dated 10 October 2025 |
| Publication date | 26 March 2026 |
Items this document does not state (15)
Plan periodSales TargetOperating profit targetNet income targetROE targetROIC targetPayout ratio / DOE policyTreasury share acquisition policyCost of capitalSelf-assessment of PBR and share priceTotal investment planSegment targetResults under the previous planRisks identifiedDate of board resolution
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.From FY26 onward, the company will move beyond the phase of establishing its management platform and implement a group reorganization and integration into certain BuySell brands in order to further advance its group business strategy and accelerate growth. It also aims to expand market share through both in-home purchasing and store-based purchasing and achieve sustainable organic growth.
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