Announced details
Retail sales of women’s shoes and women’s clothing, payments, and point and promotional services
Rakuten Points awarded at 10 times the standard rate during the campaign period
More than 100 million members of the Rakuten Group
A business relationship under which Rakuten Point Card will be introduced at stores operated by ダブルーエー. ダブルーエー is deepening its collaboration with the Rakuten Group through Rakuten Ichiba, Rakuten Pay and Rakuten Fashion.
株式会社ダブルーエー plans and sells women’s shoes and women’s clothing, operating physical stores and e-commerce nationwide under brands including “ORiental TRaffic,” “WA ORiental TRaffic,” “MISCH MASCH” and “31 Sons de mode.”
130 stores (as of 31 August 2026)
1 point per ¥200, excluding tax. Each point can be used as the equivalent of ¥1. During the campaign period, points will be awarded at 10 times the standard rate.
The company states that it aims to increase sales, but the specific impact on financial results is not disclosed.
The company does not address Contract Value.
| Item | Details |
|---|---|
| Names of Products / Services Covered | Rakuten Point Card, Rakuten Points |
| Counterparty | 株式会社ダブルーエー |
| Counterparty overview | 株式会社ダブルーエー plans and sells women’s shoes and women’s clothing, operating physical stores and e-commerce nationwide under brands including “ORiental TRaffic,” “WA ORiental TRaffic,” “MISCH MASCH” and “31 Sons de mode.” |
| Relationship with the Company | A business relationship under which Rakuten Point Card will be introduced at stores operated by ダブルーエー. ダブルーエー is deepening its collaboration with the Rakuten Group through Rakuten Ichiba, Rakuten Pay and Rakuten Fashion. |
| Offering price | 1 point per ¥200, excluding tax. Each point can be used as the equivalent of ¥1. During the campaign period, points will be awarded at 10 times the standard rate. |
| Launch date | Scheduled for 1 September 2026 (Tuesday) |
| Applicable area | Retail sales of women’s shoes and women’s clothing, payments, and point and promotional services |
| Location scale | 130 stores (as of 31 August 2026) |
| Quantitative Effects | Rakuten Points awarded at 10 times the standard rate during the campaign period |
| Usage history | More than 100 million members of the Rakuten Group |
| Impact on Business Performance | The company states that it aims to increase sales, but the specific impact on financial results is not disclosed. |
Items this document does not state (7)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.To deepen collaboration with the Rakuten Group, strengthen data marketing and promotional initiatives, expand the overall user base, particularly by acquiring new users, increase sales, and improve services for users.