Sales for this month
April 2026 (April of the fiscal year ending January 2027)Fiscal year ending January 2027Although April store sales continued to be affected by the review of promotional activities, the airing of television commercials steadily increased awareness of the company's sneakers. Online sales remained strong.
Continued impact of the review of promotional activities, Increased awareness of sneakers through television commercials, Strong online sales
In principle, disclosed on the first business day of each month
Month February / Current-period total 986 / Previous-year total 969 / Year on year 102, Month March / Current-period total 1,296 / Previous-year total 1,420 / Year on year 91, Month April / Current-period total 1,232 / Previous-year total 1,370 / Year on year 90
Scope of aggregation: Standalone basis (ダブルエー alone; excluding consolidated subsidiaries)
| Item | Details |
|---|---|
| Month Covered | April 2026 (April of the fiscal year ending January 2027) |
| Fiscal Year Covered | Fiscal year ending January 2027 |
| Scope of aggregation | Standalone basis (ダブルエー alone; excluding consolidated subsidiaries) |
| Net sales for the month | ¥1,232 million |
| Year-on-year change in monthly net sales | 90 |
| Cumulative Sales from Start of Period | ¥3,515 million |
| Cumulative Year-on-Year Change from Start of Period | 93 |
| Year-on-year change by category | Name Store Sales / Year on year 83, Name Online Sales / Year on year 119, Name Other / Year on year 70 |
| Sales by category | Store Sales ¥649 million, Online Sales ¥411 million, Other ¥171 million, Total ¥1,232 million, Of which apparel sales ¥170 million |
| Monthly Commentary | Although April store sales continued to be affected by the review of promotional activities, the airing of television commercials steadily increased awareness of the company's sneakers. Online sales remained strong. |
| Factors Affecting the Change | Continued impact of the review of promotional activities, Increased awareness of sneakers through television commercials, Strong online sales |
| Monthly trend for the same period last year | Month February / Current-period total 986 / Previous-year total 969 / Year on year 102, Month March / Current-period total 1,296 / Previous-year total 1,420 / Year on year 91, Month April / Current-period total 1,232 / Previous-year total 1,370 / Year on year 90 |
| Next Scheduled Disclosure | In principle, disclosed on the first business day of each month |
Items this document does not state (9)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.Store sales continued to be affected by the review of promotional activities, while the airing of television commercials increased awareness of the company's sneakers. Online sales remained strong.