Building a loyal customer base through registered Freca card members
First written in FY2017. 8 of 9 entries say "Restated". Latest entry: FY2021-Q2.
The whole theme swung hardest in 2020: 4 of 45 companies on the "Worse" side.
21 other companies' latest entry also says "Restated".
- FY2021-Q2RestatedAnnual report
「Net sales increased 3.1% from the same period of the previous year, as a result of increased demand for infection-prevention products and stay-at-home consumption, together with store displays linked to weekly sales plans and ongoing efforts to improve the selection of products, services and customer service to meet customer expectations.」
The company continues efforts to secure sales by improving weekly sales plans, product selection, services and customer service. - FY2020RestatedAnnual report
「Net sales increased 5.2% from the same period of the previous year, supported overall by sales promotions using point cards (Fureka Card) and store displays linked to weekly sales plans.」
The company continues sales promotions using Fureka Card and store displays linked to weekly sales plans as measures to secure sales. - FY2020-Q3RestatedAnnual report
「Sales remained generally firm and increased 5.7% from the same period of the previous year, supported by point-card-based promotions and store displays linked to weekly sales plans.」
The company continues point-card promotions and store displays linked to weekly sales plans as measures to secure sales growth of 5.7% year on year. - FY2020-Q2RestatedAnnual report
「Net sales increased 5.0% from the same period of the previous year, despite the response to the cashless rebate program introduced following the consumption tax increase and a decline in some product categories, supported overall by point-card-based promotions and store displays linked to weekly sales plans.」
The company continues to develop store displays linked to point-card promotions and weekly sales plans as a measure to secure sales. - FY2020-Q1RestatedAnnual report
「Through measures including sales promotion using loyalty cards and merchandising linked to weekly sales plans, overall performance remained firm, with sales increasing 3.4% from the same period of the previous year.」
The company continues to develop store displays linked to point-card promotions and weekly sales plans as a measure to secure sales. - FY2018RestatedAnnual report
「Through measures including strengthening merchandising linked to weekly sales plans and sales promotion using loyalty cards」
Continues sales promotion using loyalty cards, together with merchandising linked to weekly sales plans, as measures to secure sales at existing stores. - FY2018-Q3RestatedAnnual report
「Through measures including strengthening weekly sales planning and sales promotion using loyalty cards」
Reaffirms sales promotion using loyalty cards as a customer relationship-strengthening measure aimed at securing sales at existing stores. - FY2018-Q2RestatedAnnual report
「Sales promotion using loyalty cards」
To secure sales at existing stores, the Company is conducting sales promotions using loyalty cards. This was reaffirmed in the same context of strengthening customer relationships as the previously stated objective of building a base of regular customers through the cards. - FY2017First statedAnnual report
「Building a base of regular customers through registered Freca (フレカ) cardholders」
For the first time, explicitly identifies building a base of regular customers through registered Freca cardholders as a measure to strengthen sales capabilities and attract customers.