Lower selling, general and administrative expenses due to reduced advertising and suspended events
First written in FY2020. . Latest entry: FY2026-H1.
0 other companies' latest entry also says "Other".
- FY2026-H1Interim advertising expenses declined slightlyAnnual report
「Advertising expenses ¥195 million ¥192 million」
Advertising expenses decreased from ¥195 million in the same period of the previous year to ¥192 million. - FY2025-H1Interim-period decrease in advertising expensesAnnual report
「Advertising expenses ¥251 million ¥195 million」
Advertising expenses decreased from ¥251 million in the same period of the previous year to ¥195 million. - FY2024-Q2First-half increase in advertising expensesAnnual report
「Advertising expenses ¥190 million ¥251 million」
Advertising expenses increased from ¥190 million in the same period of the previous year to ¥251 million in the cumulative second quarter, marking a change from the previous downward trend. - FY2023-Q2First-half decrease in advertising expensesAnnual report
「Advertising expenses ¥197 million ¥190 million」
Advertising expenses decreased from ¥197 million in the same period of the previous year to ¥190 million in the cumulative second quarter. However, total SG&A expenses increased due mainly to higher personnel expenses and electricity costs. - FY2022-Q2First-half decrease in advertising expensesAnnual report
「Advertising expenses ¥202 million ¥197 million」
Advertising expenses decreased from ¥202 million in the same period of the previous year to ¥197 million in the cumulative second quarter. Total SG&A expenses were 95.5% of the same period of the previous year. - FY2021Full-year decrease in advertising expensesAnnual report
「SG&A expenses were ¥8,188 million, or 109.2% of the previous fiscal year's level, as costs associated with switching to gross presentation and higher personnel expenses more than offset the decrease in advertising expenses.」
For the full year, the decrease in advertising expenses helped contain SG&A expenses, but total SG&A expenses increased due to costs associated with switching to gross presentation and higher personnel expenses. - FY2021-Q3Third-quarter decrease in advertising expensesAnnual report
「Selling, general and administrative expenses increased to ¥6,091 million, or 108.3% of the year-earlier level, due mainly to costs incurred in response to the switch to gross presentation and higher personnel expenses, despite lower advertising expenses, although」
Although the decrease in advertising expenses continued, SG&A expenses were 108.3% of the same period of the previous year due mainly to costs associated with switching to gross presentation and higher personnel expenses. - FY2021-Q2First-half decrease in advertising expensesAnnual report
「Selling, general and administrative expenses increased to ¥4,077 million, or 105.9% of the year-earlier level, due mainly to higher personnel expenses despite lower advertising expenses, among other factors, although」
Advertising expenses decreased from ¥293 million in the same period of the previous year to ¥202 million. Total SG&A expenses were 105.9% of the previous year's level, due mainly to higher personnel expenses. - FY2021-Q1Quarterly decrease in advertising expensesAnnual report
「Selling, general and administrative expenses increased to ¥2,029 million, or 104.3% of the year-earlier level, due mainly to higher personnel expenses despite lower advertising expenses, among other factors, although」
The decrease in advertising expenses is again cited as a factor driving the change in SG&A expenses during the quarter. Reduced use of direct-mail flyers is also cited as a factor behind the increase in the gross profit margin. - FY2020First statedAnnual report
「Selling, general and administrative expenses were ¥7,501 million, or 98.7% of the previous fiscal year's level, due mainly to lower advertising expenses resulting from reduced use of direct-mail flyers and the cancellation of events. As a result, operating profit was ¥2,180 million, or 105.2%, ordinary profit was ¥2,406 million, or 104.6%, and net income was ¥1,642 million, or 106.6%.」
The decrease in advertising expenses resulting from reduced use of direct-mail flyers and the cancellation of events amid the spread of COVID-19 is identified for the first time as a factor behind lower SG&A expenses and higher operating profit, ordinary profit and net income.