Expanding business areas to address market needs

「The Target Company operates 565 stores nationwide as a café chain centered on the three formats “Kohikan,” “Café Veloce” and “Café de Crié” (company-operated and franchised stores combined, as of 1 April 2026).」

「The Target Company operates 565 stores nationwide as a café chain centered on the three formats “Kohikan,” “Café Veloce” and “Café de Crié” (company-operated and franchised stores combined, as of 1 April 2026).」

「For N Baton Company Co., Ltd., which operates the dessert business newly added to our group and changed its name from Nippon Meika Sogo Honpo Co., Ltd. on 1 October 2024, and the 5 consolidated subsidiaries operating the food-service business, we have not only newly organized procurement-to-logistics operations that had previously been fragmented, leveraging group synergies, but are also improving efficiency by producing products at group factories.」

「Regarding one of the medium-term missions, the contract catering business, we are working to expand operating contracts for workplaces and universities. To enter the hospital and nursing-care facility catering businesses, our primary focus, we acquired all shares of NIFS Co., Ltd. on 25 March and welcomed it into the group. NIFS specializes in contract catering in the healthcare field.」

「We have also opened new business formats, including Soba-dokoro OOTOYA, to capture new demand.」

「In the domestic foodservice business, in addition to continuing to open new restaurants, renovate older stores, relocate stores and convert business formats, primarily in the restaurant format, we aim to expand our market share through M&A.」

「Regarding inbound demand, we are moving quickly to capture its recovery and are working with domestic and overseas travel agencies to resume providing dining venues for package tours. We are also focusing on the contract catering business, using our accumulated menu-development capabilities and central kitchens to improve cooking efficiency through meal kits, as well as our know-how in low-cost operations.」

「Specifically, we are gradually shifting store locations from business districts toward residential areas and strengthening openings in residential neighborhoods, while bringing forward opening times to move away from late-night operations. Regarding menus, in both restaurant and izakaya formats, we are shifting the focus from meeting demand for alcoholic beverages to meeting demand for meals, while enhancing menus suited to individual meals and small groups. In response to the shift toward cashless payments, we are also developing fully cashless izakaya formats and continuing to introduce automated in-store guidance systems, serving robots and other technologies.」

「We strengthened high-quality, value-oriented lunch menus and takeout products that offer more than prepared meals, opened locations in shopping-center food courts, addressed individual meal needs, and developed the contract catering business for other companies' workplaces, medical institutions and facilities related to public-sector employees. We also developed and provided meal kits containing pre-cut ingredients, seasonings and sauces needed for cooking so that high-quality meals could be prepared in a short time.」

「We are strengthening high-quality, good-value lunch menus and takeout products, setting up limited-time takeout-only stores in station premises and city-hall entrance halls, opening stores in shopping-center food courts, and expanding catering services to other companies' workplaces.」

「We are expanding and strengthening high-quality, good-value lunch menus and takeout products, promoting delivery services, opening 大戸屋 prepared-food stores in department-store basement food halls and station buildings, and developing virtual restaurants that list and provide a variety of menus online that are not available at physical stores. We are also developing meal kits containing pre-cut ingredients, seasonings and sauces needed for cooking, enabling customers to prepare high-quality dishes in a short time.」

「We are developing new sales and service formats, including OOTOYA prepared-food stores in department-store basement food halls, virtual restaurants that register and offer online a variety of menus not handled at physical stores, and meal kits containing pre-cut ingredients, seasonings and sauces needed for cooking so that high-quality meals can be prepared in a short time.」

「Medium-term missions ① Expand market share through M&A ② Expand overseas operations ③ Develop the contract catering business」

「As an evolution of delivery services, we have also opened virtual restaurants that register multiple brands online and offer completely different menus using existing kitchen facilities.」

「We are also expanding and strengthening high-quality, good-value lunch menus and takeout products that offer more than prepared meals, as well as advancing delivery services.」

「We are also expanding high-quality, good-value lunch menus that offer more than prepared meals, strengthening takeout sales and promoting delivery through third-party services such as Uber Eats and 出前館.」

「Short-term mission ②: Promote the takeout and delivery business and further strengthen the fast-food business format」

「Accordingly, we analyze customer needs, further refine the concepts of our core business formats and develop new business formats,」

「Accordingly, we analyze customer needs, further refine the concepts of our core business formats, and provide a range of services with greater customer appeal.」

「Providing new services, such as sushi delivery and all-you-can-eat offerings during lunch and dinner hours」

「We will further expand our business areas, including through the active rollout of Freshness Burger as part of efforts to strengthen the fast-food business and attract new customer segments to the group.」

「We also worked to develop new business formats based on new ideas.」

「We also worked to develop new business formats ahead of the times.」

「Strategy ①: Expanding business areas to address market needs」