Proposal-based sales using customer data
First written in FY2016. 3 of 4 entries say "Restated". Latest entry: FY2021.
41 other companies' latest entry also says "Restated".
- FY2021RestatedAnnual report
「By accurately identifying customer needs and advancing various initiatives to encourage the use of the Group’s products, we will build a foundation for higher revenue and profit.」
The company reaffirms its policy of building a foundation for higher revenue and profit by understanding customer needs and implementing measures to encourage product use. - FY2018RestatedAnnual report
「By accurately identifying customer needs and advancing various initiatives to encourage the use of the Group’s products, we will build a foundation for higher revenue and profit.」
The company again identifies understanding customer needs and building a foundation for higher revenue and profit through various initiatives as full-year priorities. - FY2017RestatedAnnual report
「To increase the sales ratio of original products, we will thoroughly collect information in the field, primarily from major corporate customers, and convey user needs directly to the product planning and production divisions. By establishing an integrated sales-and-production structure, we will work to improve revenue and profit margins.」
The company reaffirms an integrated sales-and-production approach in which user needs gathered in the field are conveyed to the product planning and production divisions, as a measure to increase the ratio of original products. - FY2016First statedAnnual report
「While continuing to strengthen our detailed, store-by-store door-to-door sales activities, we will collect data from chain operators, including the number of machines installed at key customers and their customer demographics, and develop and propose products tailored to each customer’s needs from the product development stage, thereby seeking to increase revenue and profit margins.」
The company sets out how data such as the number of machines installed and customer demographics will be used in product planning, in addition to strengthening field sales.