Gyet (7603) · InitiativeFirst stated

Private-Label Collaboration Initiative with the Parent Company

First written in FY2023. . Latest entry: FY2023.

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Offering New Products and Services through AlliancesA theme 24 companies write about · 0 as a headwind · 24 as a tailwind

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FY2023First statedAnnual report
「The company also collaborated with its parent company, CHIYODA CO.,LTD., on a coordinated product proposal for working women featuring CHIYODA's highly popular private-label “ｆｕｗａｒａｋｕ” sneaker pumps and the “ＲｉｃｈＢｌａｃｋ” series of black stretch pants, which offer a comfortable fit suitable for workwear and an exceptional leg-lengthening effect, with antibacterial and deodorizing treatment. The initiative promoted the functionality and affordable pricing of private-label products and differentiated the company from its competitors.」
The company disclosed for the first time a collaboration initiative proposing coordinated outfits combining private-label products from its parent company, CHIYODA, with its own products, advancing appeals based on functionality and price and differentiation.

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