Product Development Through Surprise Campaigns
First written in FY2017-Q1. 1 of 4 entries say "Advanced", first in FY2017-Q2. Latest entry: FY2018-Q1.
2 other companies' latest entry also says "Cited as achieved".
- FY2018-Q1Cited as achievedAnnual report
「Due to the sharp increase in customer traffic generated by the surprise campaign in the same quarter of the previous year, customer traffic was substantially below the previous year.」
The surprise campaign was cited not as an initiative for the current period but as a past initiative that substantially increased customer traffic in the same quarter of the previous year, with its base effect identified as a factor behind the decline in customer traffic during the current period. - FY2017DroppedAnnual reportThis annual securities report contains no identifiable reference to the Surprise Project or Double Surprise campaign.
- FY2017-Q2AdvancedAnnual report
「In the “Surprise Project,” we delivered the “Authentic G-Jacket” at an unexpectedly low price while maintaining quality, and also launched selected items such as “Stretch Chino Pants” on a limited-quantity, limited-time basis.」
Added selected items under the surprise campaign on a limited-quantity, limited-time basis. - FY2017-Q1First statedAnnual report
「In the “Surprise Project,” we delivered the “Authentic G-Jacket” at an unexpectedly low price while maintaining quality. Under the “Double Surprise” campaign, we also launched “Stretch Chino Pants” and “Knit Leggings,” as well as “Stretch Colored Pants” and “Zip Hoodie/Long Cardigan.”」
Rolled out product campaigns combining low prices and quality under specific campaign and product names.