Capturing demand, particularly among women and seniors
First written in FY2017-Q1. 4 of 7 entries say "Restated". Latest entry: FY2019-Q1.
No other company in this theme has enough history to compare yet.
- FY2019-Q1AdvancedAnnual report
「In sales promotions, the Gotcha!mall campaign, under which customers received discount coupons when they played the Poplar Group Gacha on the website, proved effective in attracting women in their 30s and 40s in particular. Women accounted for 70% of users who redeemed coupons.」
Regarding the acquisition of women and senior customers, the company reported concrete progress: women accounted for 70% of Gotcha!mall coupon redeemers, and the campaign was effective in attracting women in their 30s and 40s. - FY2018RestatedAnnual report
「While working to review its product lineup to attract women and senior customers, the company launched the Man's Festival!! campaign at the end of October 2017. The campaign offered large, impactful products for its core male customers, who were not satisfied with small portions or healthy products amid growing health consciousness, as well as for customers intending to share food.」
The company continues to regard attracting women and senior customers as important and to review its product lineup. - FY2018-Q3RestatedAnnual report
「In sales promotions, the company identified attracting women and senior customers as an important theme and worked to review its product lineup. Salads and desserts continued to perform well.」
The company continues to identify attracting women and senior customers as an important theme and to review its product lineup. It also reconfirms the strong performance of salads and desserts. - FY2017RestatedAnnual report
「Demand grew mainly among women and senior customers in the categories where these products were introduced. The bread, dessert, rice-in bento, and salad categories achieved results by substantially exceeding previous-year same-store sales, while also attracting more customers.」
The company continues to report growth in demand, mainly among women and senior customers, reflected in sales and customer-attraction results in the categories where products were introduced. - FY2017-Q3RestatedAnnual report
「Popben Light, launched at the end of 2015, continued to post strong sales growth, and Popben overall remained strong, exceeding the previous year. Demand grew mainly among women and senior customers in the categories where these products were introduced, and the dessert, rice-in bento, and salad categories achieved results by substantially exceeding previous-year same-store sales.」
The company reiterates the growth in demand, mainly among women and senior customers, and the strong performance of Popben Light and Popben overall, but does not indicate any new numerical milestone. - FY2017-Q2AdvancedAnnual report
「Popben Light, launched at the end of last year targeting women and senior customers, continued to post strong sales growth, and total Popben servings increased to 102% of the previous year.」
The company reported continued strong performance from products targeting women and senior customers, with total Popben servings reaching 102% of the previous year as a measurable indication of progress. - FY2017-Q1First statedAnnual report
「Popben Light, introduced at the end of last year for women and senior customers, continued to deliver strong sales growth. The overall prepared-food business also performed well, driven by the hit new product Daiman Zoku Musubi in our proprietary large rice-ball category and expanded sales of the premium rice-ball series supported by point-based promotions.」
The disclosure identifies women and senior customers as target segments and describes efforts to capture prepared-food demand through Popben Light, large rice balls, the premium rice-ball series and point-based promotions.