The Otoko Matsuri Campaign for Large, High-Impact Products Targeting Men and Shared Consumption
First written in FY2018-Q3. 1 of 3 entries say "Advanced", first in FY2018. Latest entry: FY2019-Q1.
15 other companies' latest entry also says "Restated".
- FY2019-Q1RestatedAnnual report
「The company held the “漢（おとこ）祭り！！” campaign again, targeting its core male customers, who are not satisfied with the current trend toward “small portions” and “healthy” products, as well as customers who share food. The campaign offered large-volume, high-impact products.」
As in the previous year, the company is running campaigns for large-capacity, high-impact products targeting male customers and share growth. - FY2018AdvancedAnnual report
「“漢泣き 鬼辛チキン,” launched in the campaign, became a major hit and will continue to be sold as a standard product.」
“漢泣き 鬼辛チキン,” launched in the 漢祭り campaign, was a hit and moved from a campaign product to continued sales as a standard product. - FY2018-Q3First statedAnnual report
「Starting at the end of October, the company conducted the “漢（おとこ）祭り!!” campaign for its core male customers, who are not satisfied with the current trend toward “small portions” and “healthy” products, and for customers who share food. The campaign offered large-volume, high-impact products and attracted considerable attention after being featured in various media.」
Starting at the end of October, the company conducted a campaign targeting male customers and customers who share food, offering large-volume, high-impact products.