Increasing Visit Frequency and Acquiring New Customers Through Rakuten Points

「In promotions, the company ran the “ONE BUY ONE” campaign, under which customers purchasing specific products were guaranteed to receive a popular new product, as well as campaigns related to promoting cashless payments. As part of its 50th anniversary celebrations, it also ran a major appreciation campaign offering prizes including professional baseball opening-game tickets, vacuum cleaners and game consoles, working to increase customer visit frequency.」

「In the sales division, as in the previous fiscal year, the company worked to improve repeat visits by running the manufacturer-sponsored “ONE BUY ONE” promotion, in which customers purchasing specific products were guaranteed to receive a popular new product, and “instant-win points-back campaigns.”」

「In the sales division, the company worked to expand sales by alternating monthly between “instant-win points-back campaigns,” leveraging the multi-point strength of Rakuten Points and d POINT, and running the “ONE BUY ONE” sales promotion every week, sponsored by manufacturers, in which customers purchasing specific products were guaranteed to receive a popular product.」

「In sales initiatives, the company worked toward recovering customer visits and improving franchisee profitability. It newly adopted NTT DOCOMO's d POINT and introduced a multi-point system alongside the already adopted Rakuten Points, while also running regular points campaigns to attract customers.」

「As sales initiatives, the company newly adopted the “d POINT” service provided by NTT DOCOMO, Inc. to improve customer convenience, introduced a multi-point system alongside the already adopted Rakuten Points, and regularly ran point campaigns to attract customers.」

「The company introduced the d POINT loyalty program provided by NTT DOCOMO and ran the Poplar Group Point Rush Campaign, including a prize draw awarding 500 points to 10,000 people and a 10x points sale on Poplar-original rice balls and bakery products. It also ran similar sales for the already introduced Rakuten Points, working to make the multi-point service known and available so that each user would have a reason to visit and multi-point users would become repeat customers.」

「To increase visit frequency, the company conducted sales promotions including register lottery tickets (Regi Lottery), which award free product vouchers and discount coupons, the Gotcha! Mall web app, and “Rakuten Check,” which accumulates Rakuten Points when customers visit,」

「The company conducted promotions linked to Rakuten Points, including Rakuten Check, which awards points for store visits, and worked to attract customers.」

「The company worked to improve the repeat rate through promotions including “Infinite Loop Promotion,” under which purchases of large-size coffee using the Regi Lottery function, which awards free product vouchers and discount coupons at the register, give customers a ¥50 discount coupon, as well as promotions using Rakuten Points.」

「On the product front, we continued strengthening prepared foods and fast food, while using Rakuten Points for promotions to increase visit frequency and attract new customers.」