Strengthening Internet-Focused Advertising and Promotional Activities
First written in FY2017-Q1. 10 of 27 entries say "Restated". Latest entry: FY2026.
1 other company's latest entry also says "Other".
- FY2026Continued increase in advertising and promotional expensesAnnual report
「Advertising expenses: ¥9,592 million」
Advertising expenses increased from ¥9,218 million in the previous fiscal year to ¥9,592 million. The increase in advertising expenses associated with the expansion of large-format stores and sales promotion continued. - FY2026-H1Decrease through greater efficiency in advertising expenses and other costsAnnual report
「Although advertising expenses and other costs decreased through efficiency improvements, selling, general and administrative expenses increased year on year as a result of higher rent associated with large-format store openings and higher provisions associated with increased sales from new businesses.」
Advertising expenses and other costs were reported to have decreased through efficiency improvements. The disclosure changed from the previous description of increased advertising expenses associated with large-format store openings to one that also cites decreases through efficiency improvements. - FY2025-Q1RestatedAnnual report
「Selling, general and administrative expenses increased due to higher advertising expenses associated with large-format store openings, an increase in the number of employees and related personnel expenses resulting from increased hiring for the growth strategy, and higher hiring costs and other expenses.」
The increase in advertising expenses associated with large-format store openings continues to be disclosed. - FY2024Increase in advertising expenses associated with large-format store openingsAnnual report
「Selling, general and administrative expenses increased due to higher advertising expenses associated with large-format store openings, an increase in the number of employees and related personnel expenses resulting from increased hiring for the growth strategy, and higher hiring costs and other expenses.」
Advertising expenses increased from ¥7,756 million in the previous fiscal year to ¥8,555 million, with a link to large-format store openings indicated. - FY2024-Q3RestatedAnnual report
「The Company also expected an increase in retail unit sales by investing in advertising expenses, but the anticipated increase in retail unit sales was insufficient.」
Measures involving continued investment in advertising expenses to promote sales remain in place. While the increase in expenses is also described as preparation for large-format store openings in the second half and next fiscal year, the anticipated increase in retail unit sales was insufficient. - FY2023Continued increase in advertising and promotional expensesAnnual report
「Selling, general and administrative expenses decreased despite the increase in advertising expenses, mainly due to lower rent following the head office relocation and lower personnel expenses resulting from a decrease in the number of employees as new hiring was curtailed.」
Advertising expenses increased from ¥7,063 million in the previous fiscal year to ¥7,756 million. Unlike previous disclosures indicating a reduction in advertising expenses through more efficient online customer acquisition, the current fiscal year explicitly states that advertising expenses increased. - FY2022AdvancedAnnual report
「Meanwhile, individual advertising expenses declined through more efficient online customer acquisition, even as retail unit sales reached a record high.」
The annual report also showed that advertising expenses were reduced through more efficient online customer acquisition while retail unit sales reached a record high. - FY2022-Q3RestatedAnnual report
「Meanwhile, individual advertising expenses declined through more efficient online customer acquisition, even as retail unit sales reached a record high.」
As retail unit sales reached a record high, the company continued to reduce advertising expenses through more efficient online customer acquisition. - FY2022-Q2AdvancedAnnual report
「Meanwhile, advertising expenses declined through more efficient online customer acquisition, even as retail unit sales reached a record high.」
Through more efficient online customer acquisition, advertising expenses declined from ¥3,300 million in the same period of the previous year to ¥3,294 million, even as retail unit sales reached a record high. - FY2022-Q1AdvancedAnnual report
「Meanwhile, advertising expenses declined through more efficient online customer acquisition, even as retail unit sales reached a record high.」
The results showed that advertising expenses were reduced through more efficient online customer acquisition while retail unit sales reached a record high. - FY2021SoftenedAnnual report
「Selling, general and administrative expenses declined as the company curbed advertising expenses in line with its outlook for sales demand in light of the impact of COVID-19. In addition, the company implemented cost controls for travel and transportation expenses and other costs.」
Advertising expense controls and cost controls for travel and transportation expenses and other costs continued, reducing selling, general and administrative expenses from ¥64,868 million in the previous fiscal year to ¥62,239 million. Advertising expenses also declined from ¥8,910 million to ¥7,493 million. - FY2021-Q3RestatedAnnual report
「Selling, general and administrative expenses declined as the company curbed advertising expenses in line with its outlook for sales demand in light of the impact of COVID-19. In addition, the company implemented cost controls for travel and transportation expenses and other costs.」
Rather than strengthening internet-focused advertising, the company has continued to curb advertising expenses in line with its outlook for sales demand and implement cost controls. - FY2021-Q2SoftenedAnnual report
「Selling, general and administrative expenses declined as the company curbed advertising expenses in line with its outlook for sales demand in light of the impact of COVID-19. In addition, the company implemented cost controls for travel and transportation expenses and other costs.」
The focus has shifted from strengthening advertising to curbing advertising expenses in line with the outlook for sales demand and controlling travel and transportation expenses and other costs. Advertising expenses declined from ¥4,115 million in the same period of the previous year to ¥3,300 million. - FY2021-Q1SoftenedAnnual report
「Selling, general and administrative expenses declined as a result of cost controls, including reductions in advertising expenses.」
The explanation has changed from strengthening advertising, as previously stated, to reducing selling, general and administrative expenses through cost controls, including reductions in advertising expenses. - FY2020RestatedAnnual report
「We will continue to pursue initiatives including strengthening ancillary retail revenue, employee training, the development of diverse services and efficient marketing activities.」
A policy of continuing efficient marketing activities was presented, and annual advertising expenses were ¥8,910 million. - FY2020-Q3RestatedAnnual report
「Advertising expenses ¥6,117 million ¥6,352 million」
Advertising expenses for the third-quarter cumulative period were ¥6,352 million, up from ¥6,117 million in the same period of the previous year. Although advertising expenses have continued to increase, there is again no explicit mention of strengthened internet-focused advertising. - FY2020-Q2Continued increase in advertising and promotional expensesAnnual report
「Advertising expenses ¥3,928 million ¥4,115 million」
Advertising expenses increased from ¥3,928 million in the same period of the previous year to ¥4,115 million. Meanwhile, the current text contains no specific explanation regarding strengthened internet-focused advertising. - FY2020-Q1Increase in advertising expensesAnnual report
「Advertising expenses ¥1,986 million ¥2,073 million」
Advertising expenses increased from ¥1,986 million in the same period of the previous year to ¥2,073 million. However, there is no explanation of strengthened internet-focused advertising. - FY2019-Q2SoftenedAnnual report
「Advertising expenses ¥4,100 million ¥3,928 million」
Advertising expenses declined from ¥4,100 million in the same period of the previous year to ¥3,928 million. There is no new explanation regarding strengthened internet-focused advertising. - FY2019-Q1SoftenedAnnual report
「Retail unit sales per store declined due to the impact of curbing advertising and changes in store operating measures, among other factors. Advertising expenses ¥2,130 million ¥1,986 million」
Curbing advertising was explicitly identified as a factor behind the decline in retail unit sales, and advertising expenses also declined from ¥2,130 million in the same period of the previous year to ¥1,986 million. - FY2018SoftenedAnnual report
「We will continue to pursue efficient marketing activities and other initiatives. Advertising expenses ¥9,137 million」
Marketing activities are to continue, while annual advertising expenses were ¥9,137 million, down from ¥9,627 million in the previous fiscal year. - FY2018-Q3RestatedAnnual report
「Advertising expenses ¥6,661 million ¥6,348 million」
Advertising expenses for the third-quarter cumulative period were ¥6,348 million, down from ¥6,661 million in the same period of the previous year. Advertising expenses have continued to decline year on year. - FY2018-Q2Year-on-year decrease in advertising expensesAnnual report
「Advertising expenses ¥4,100 million」
Advertising expenses for the second-quarter cumulative period were ¥4,100 million, down from ¥4,192 million in the same period of the previous year. The current text contains no explanation of strengthened internet-focused advertising. - FY2017RestatedAnnual report
「Customer acquisition costs, including advertising expenses, were increased. As a result of the additional customer acquisition costs, vehicle purchases at all company-operated stores increased 2.9% year on year to 186,175 vehicles, although the cost-effectiveness of customer acquisition costs declined.」
Customer acquisition costs, including advertising expenses, continued to increase, and vehicle purchases at all company-operated stores rose 2.9% year on year, while a decline in the cost-effectiveness of customer acquisition costs was also reported. - FY2017-Q3RestatedAnnual report
「Meanwhile, amid continued weakness in the new-car market, advertising expenses, primarily for internet advertising, were increased to address the declining trend in customer visits.」
The increase in advertising expenses, primarily for internet advertising, has continued. Advertising expenses for the third-quarter cumulative period were stated to be ¥6,661 million. - FY2017-Q2RestatedAnnual report
「Customer visits showed a declining trend, and advertising expenses, primarily for internet advertising, were increased in response.」
The increase in advertising expenses, primarily for internet advertising, has continued. Advertising expenses for the second-quarter cumulative period were stated to be ¥4,192 million. - FY2017-Q1First statedAnnual report
「Advertising expenses, primarily for internet advertising, were increased in response.」
Advertising expenses were increased, primarily for internet advertising, as a measure to address declining customer visits. Advertising expenses for the first quarter were stated to be ¥2,126 million.