“5th ROOM,” positioning the garden as the home’s fifth room
First written in FY2017-Q2. 16 of 31 entries say "Restated". Latest entry: 2026-05-28.
No other company in this theme has enough history to compare yet.
- FY2026AdvancedAnnual report
「The “5thROOM®” brand concept is gradually gaining traction in the market, and lifestyle-oriented package proposals have been well received」
The 5thROOM brand concept has begun to penetrate the market and has been developed into lifestyle-oriented package proposals. - FY2024-Q3AdvancedAnnual report
「Professional Use sales, which account for 66% of consolidated sales, reached 101.3% of the previous year’s level, despite the difficult environment, including a decline in housing starts, as the Group actively conducted digital-transformation sales promotion linking television commercials with a web platform to hold its own TGEF2023 (Takasho Garden & Exterior Fair 2023) and enhance brand value. Orders designated by customers’ brands increased, and sales of related Low-Voltage Light outdoor lighting products designed to enhance the nighttime garden grew steadily.」
The Professional Use rollout based on 5th ROOM continued through TGEF2023, integrated television and web promotion, brand-designated orders, and sales of Low-Voltage Light products. Professional Use sales reached 101.3% of the previous year’s level. - FY2024-Q2RestatedAnnual report
「By strengthening digital-transformation sales promotion linking television commercials with a web platform and using living-garden products such as “Home Yard Roof,” the core product based on the “5th ROOM” concept」
The company continues to promote the 5th ROOM concept, core products such as Home Yard Roof, and sales promotion linking television commercials with the web. - FY2024-Q1AdvancedAnnual report
「The Group strengthened digital-transformation sales promotion linking television commercials with a web platform and using living-garden products such as “Home Yard Roof,” the core product based on the “5th ROOM” concept. Sales increased through higher orders designated by customers’ brands and higher order prices for made-to-order products.」
The 5th ROOM initiative progressed through products such as Home Yard Roof, integrated television and web promotion, increased brand-designated orders, and higher prices for made-to-order products. Professional Use sales reached 102.6% of the previous year’s level. - FY2023AdvancedAnnual report
「In addition, living-garden products such as “Home Yard Roof,” the core product based on the “5th ROOM” concept, saw increased orders designated by customers’ brands as a result of new digital-transformation sales promotion linking television commercials with a web platform. Sales of related “Low-Voltage Light” outdoor lighting products designed to enhance the nighttime garden also increased, bringing sales to 106.9% of the previous year’s level.」
The 5th ROOM proposition led to more brand-designated orders for products such as Home Yard Roof and Professional Use sales equal to 106.9% of the previous year’s level. - FY2023-Q3AdvancedAnnual report
「In addition, living-garden products such as “Home Yard Roof,” the core product based on the “5th ROOM” concept, saw increased orders designated by customers’ brands as a result of new digital-transformation sales promotion linking television commercials with a web platform.」
The 5th ROOM concept was developed through core products such as Home Yard Roof, integrated television and web promotion, and increased brand-designated orders. Professional Use sales reached 107.5% of the previous year’s level. - FY2023-Q2AdvancedAnnual report
「Living-garden products such as “Home Yard Roof,” the core product based on the “5th ROOM” concept, saw increased orders designated by customers’ brands as a result of new digital-transformation sales promotion linking television commercials with a web platform.」
The 5th ROOM concept is described as having led to increased orders for products such as Home Yard Roof specified by customers’ brands. - FY2023-Q1AdvancedAnnual report
「In addition, sales of living-garden products such as “Home Yard Roof,” the core product based on the “5th ROOM” concept, and related “Low-Voltage Light” products, safe outdoor lighting designed to enhance the nighttime garden, increased in the Group’s made-to-order business. As a result, sales increased 10.0% from the same quarter of the previous year.」
The 5th ROOM concept produced tangible progress through higher sales of Home Yard Roof, Low-Voltage Light and related products. - FY2022AdvancedAnnual report
「Against this backdrop, based on the Group’s “5th ROOM” concept that the garden is the fifth room in everyday home life, we strengthened proposals and sales activities for garden spaces through digital transformation, including the Metabaga Garden app, which supports AR and CG processing, and the launch of a web showroom, while working to strengthen production systems capable of meeting customer customization needs.」
The 5th ROOM concept has been developed through the Metabaga Garden app, a web showroom, garden-space proposals enabled by digital transformation, and production systems supporting customer customization. - FY2022-Q3RestatedAnnual report
「In domestic sales, the core Professional Use segment continued to expand sales of “Home Yard Roof,” its core product based on the “5th Room” concept, the intermediate space connecting the home and garden, and related items」
The company continued to expand the Professional Use segment through the 5th Room concept, core products such as Home Yard Roof, and customer support. - FY2022-Q2AdvancedAnnual report
「In domestic sales, the Professional Use segment expanded sales of “Home Yard Roof,” its core product based on the “5th Room” concept, the intermediate space connecting the home and garden, and related items, while providing various forms of customer support to enhance the design of façade exteriors for new-home exterior construction. Sales increased 9.4% from the same quarter of the previous year.」
The core 5th Room product expanded from All-Glass Porch to Home Yard Roof, and Professional Use sales increased 9.4% year on year. - FY2022-Q1RestatedAnnual report
「In domestic sales, the Professional Use segment expanded sales of “All-Glass Porch,” its core product based on the “5th Room” concept, the intermediate space connecting the home and garden, and related items, while providing various forms of customer support to enhance the design of façade exteriors for new-home exterior construction. Sales increased 4.0% from the same quarter of the previous year.」
The company continued to develop the 5th Room concept, core products such as All-Glass Porch, and customer support, and Professional Use sales increased 4.0% year on year. - FY2021-Q2RestatedAnnual report
「In domestic sales, the Professional Use segment expanded sales of “All-Glass Porch,” its core product based on the “5th Room” concept, the intermediate space connecting the home and garden, and related items, while providing various forms of customer support to enhance the design of façade exteriors for new-home exterior construction. Despite the impact of stalled construction sites and other factors, the decline in sales was limited to 2.5% from the same quarter of the previous year.」
The company continued to develop the 5th Room concept, core products such as All-Glass Porch, and customer support. - FY2021-Q1AdvancedAnnual report
「In domestic sales, the Professional Use segment expanded sales of “All-Glass Porch,” its core product based on the “5th Room” concept, the intermediate space connecting the home and garden, and related items, while providing various forms of customer support to enhance the design of façade exteriors for new-home exterior construction. Despite the impact of stalled construction sites and other factors, the decline in sales was limited to 6.3% from the same quarter of the previous year.」
The 5th Room concept has been developed through sales growth for the core “All-Glass Porch” product and related items, as well as customer support for new-home exterior projects. - FY2020RestatedAnnual report
「The Group is based on the concept of “5th ROOM,” the garden as the fifth room in everyday home life (Fifth Room)」
Continues to promote the core “5th ROOM” concept of treating the garden as part of everyday life. - FY2020-Q3Development into 5th ROOM-type modular productsAnnual report
「The Group also advanced modular products based on “5th ROOM” (Fifth Room) and the packaging of exterior products, focusing on resolving labor shortages at construction sites through “mass customization,” which enables manufacturing and delivery tailored to each site, and on developing systems that allow homes and gardens to be proposed together, including exterior and garden design during architectural drafting.」
While maintaining the core “5th ROOM” concept, this describes its development into modular products and a system for proposing homes and gardens together. - FY2020-Q2RestatedAnnual report
「Against this backdrop, the Group is based on “5th ROOM,” the garden as the fifth room in everyday home life (Fifth Room)」
Continues to promote the “5th ROOM” concept of treating the garden as part of everyday life. - FY2020-Q1RestatedAnnual report
「based on “5th ROOM,” the garden as the fifth room in everyday home life (Fifth Room)」
Continues to promote the “5th ROOM” concept of treating the garden as part of everyday life. - FY2019RestatedAnnual report
「Against this backdrop, the Group is based on “5th ROOM,” the garden as the fifth room in everyday home life (Fifth Room)」
Continues to promote the “5th ROOM” concept of treating the garden as part of everyday life. - FY2019-Q3RestatedAnnual report
「Against this backdrop, the Group is based on “5th ROOM,” the garden as the fifth room in everyday home life (Fifth Room)」
Continues to promote the “5th ROOM” concept of treating the garden as part of everyday life. - FY2019-Q2RestatedAnnual report
「The Group is based on “5th ROOM,” the garden as the fifth room in everyday home life (Fifth Room)」
Continues to promote the “5th ROOM” concept of treating the garden as part of everyday life. - FY2019-Q1RestatedAnnual report
「The Group is based on “5th ROOM,” the garden as the fifth room in everyday home life (Fifth Room)」
Continues to promote the “5th ROOM” concept of treating the garden as part of everyday life. - FY2018Development into porch gardensAnnual report
「Based on “5th ROOM,” the garden as the fifth room in everyday home life (Fifth Room), the Group will strengthen and promote the design of living in porch gardens.」
While maintaining the core “5th ROOM” concept, this sets out a specific proposal area focused on enhancing the design of living in porch gardens. - FY2018-Q3RestatedAnnual report
「The Group is based on “5th ROOM,” the garden as the fifth room in everyday home life (Fifth Room)」
Continues to promote the “5th ROOM” concept of treating the garden as part of everyday life. - FY2018-Q2RestatedAnnual report
「based on “5th ROOM,” the garden as the fifth room in everyday home life (Fifth Room)」
Continues to promote the “5th ROOM” concept of treating the garden as part of everyday life. - FY2018-Q1RestatedAnnual report
「The Group is based on “5th ROOM,” the garden as the fifth room in everyday home life (Fifth Room)」
Continues to promote the “5th ROOM” concept of treating the garden as part of everyday life. - FY2017-Q3RestatedAnnual report
「based on “5th ROOM,” the garden as the fifth room in everyday home life (Fifth Room)」
Continuing from the previous quarter, the company positions “5th ROOM,” which treats the garden as part of the home’s living space, as its business concept. - FY2017-Q2First statedAnnual report
「based on “5th ROOM,” the garden as the fifth room in everyday home life (Fifth Room)」
Presents the business concept of treating the garden as part of the home’s living space.