Delayed Impact of Funeral Advertising and Upfront Expenses
First written in FY2017. 1 of 2 entries say "Restated". Latest entry: FY2018.
The whole theme swung hardest in 2018: 4 of 18 companies on the "Worse" side.
28 other companies' latest entry also says "Restated".
- FY2018RestatedAnnual report
「Activities centered on these media take a certain amount of time to produce visible results and, given the nature of the business, are not designed to generate immediate sales. Accordingly, expenses are incurred ahead of results, and we recognize that this is a business in which costs are difficult to evaluate.」
Continues to identify delayed results, front-loaded expenses and the difficulty of evaluating costs as risks relating to funeral advertising, seminars and other activities. - FY2017First statedAnnual report
「Activities centered on these media take a certain amount of time to produce visible results and, given the nature of the business, are not designed to generate immediate sales. Accordingly, expenses are incurred ahead of results, and we recognize that this is a business in which costs are difficult to evaluate.」
Identifies delayed results, front-loaded expenses and the difficulty of measuring effectiveness as new risks relating to internet advertising, newspaper advertising and seminars in the funeral services business.