Review of Advertising and Sales Strategies and Focus on Mid- to Long-Term Advertising Strategy

「広告媒体別の費用対効果を可視化し月次で検証する仕組みの運用を開始するとともに、資料請求後の初動対応やご見学までのご案内を見直し、お問い合わせからご成約に至る各段階の改善に取り組んでおります。」

「We will seek to shift from our conventional advertising-dependent customer acquisition model to a multilayered approach to customer touchpoints using end-of-life planning seminars, a membership program and other initiatives.」

「The net proceeds to be raised through this third-party allotment are予定 to be used primarily for branding and marketing activities relating to the end-of-life support business in order to establish that business as a core pillar of the Company.」

「However, because there remains a possibility that securing sufficient liquidity on hand may become difficult, events or conditions exist that raise substantial doubt about the going concern assumption. To promptly resolve these conditions, we will address the risk by expanding sales of ossuary facilities through a fundamental review of our sales initiatives, including selecting more efficient and effective advertising media.」

「Going forward, we will develop an advertising strategy that can attract customers efficiently while controlling costs, redesign our membership program and seminars, and improve the cost-effectiveness of our marketing. This will enable us to move away from heavy advertising spending and shift toward creating customer journeys that bring people to us and make us their choice.」

「As an overall marketing strategy, we are continuing measures to generate orders by distributing newsletters in spring, summer, autumn, and winter and actively holding end-of-life planning seminars and events that had been limited to small groups due to COVID-19.」

「We are also fundamentally reviewing cost of sales and selling, general and administrative expenses and working to build an organization capable of securing profits. Operating income for the cumulative second quarter period was at its highest level since the cumulative second quarter period of the 48th fiscal year, 10 years ago.」

「Based on the results for the fiscal year, we will pursue thorough cost management, further strengthen our marketing strategy to increase the number of orders, pursue thorough differentiation as a pioneer in automated ossuary facilities, and build an organization focused on pursuing profitability.」

「In light of the impact of requests to refrain from going out during the COVID-19 pandemic and the diversification of burial options, among other factors, we have worked to fundamentally review our advertising strategy and implement thorough infection-prevention measures.」

「In light of the effects of restrictions on going out during the COVID-19 pandemic and the diversification of burial options, we are working to fundamentally review our advertising strategy and implement thorough infection-control measures. Revenue was ¥129 million, up 25.1% year on year.」

「In light of the impact of requests to refrain from going out during the COVID-19 pandemic and the diversification of burial options, among other factors, we have worked to fundamentally review our advertising strategy and implement thorough infection-prevention measures.」

「In light of the effects of restrictions on going out during the COVID-19 pandemic and the diversification of burial options, we fundamentally reviewed our advertising strategy and implemented thorough infection-control measures. As a result, earnings, as with outdoor cemeteries, are showing signs of improvement. Revenue was ¥165 million, up 10.3% year on year.」

「We review our sales strategy as appropriate, including expanding and remodeling existing cemeteries for which we have been commissioned to conduct recruitment and sales. Although the decline in visitors caused by the COVID-19 pandemic remains unavoidable, the contract conversion rate is trending upward and earnings are improving. Revenue was ¥569 million, up 8.3% from the same quarter of the previous year.」

「Demand for tree burials, shared graves and similar offerings has increased sharply, while the decline in construction prices has become more pronounced. In light of these conditions, we review our sales strategy as appropriate, including expanding and remodeling existing cemeteries for which we have been commissioned to conduct recruitment and sales. Although the decline in visitors caused by the COVID-19 pandemic remains unavoidable, the contract conversion rate is trending upward and earnings have improved substantially.」

「Based on the results for the fiscal year, we will fundamentally reform our marketing strategy to increase the number of orders, pursue thorough differentiation as a pioneer in automated ossuary facilities, and rebuild our organization to pursue profitability.」

「In light of these conditions, we worked to review our advertising strategy, including differentiation, and implement thorough infection-prevention measures, among other initiatives, but were unable to make up for the decline in the first quarter accounting period. Revenue was ¥150 million, down 35.1% from the same quarter of the previous year.」

「In light of these conditions, we worked to review our advertising strategy, including differentiation, and implement thorough infection-prevention measures, among other initiatives, but」

「In light of these conditions, we worked to review our advertising strategy, including differentiation, and implement thorough infection-prevention measures, among other initiatives, but」

「Against this backdrop, we thoroughly revised our advertising strategy and began to see slight signs of a recovery in customer traffic. Revenue was ¥231 million, up 14.0% year on year.」

「In light of these conditions, we thoroughly reviewed our advertising strategy and have begun to see slight signs of a recovery in our ability to attract customers. Revenue was ¥161 million, up 16.2% from the same quarter of the previous year.」

「Against this backdrop, we conducted intensive marketing activities and began to see slight signs of a recovery in our ability to attract customers. Revenue was ¥77 million, up 7.3% year on year.」

「In the fiscal year, in view of conditions in the indoor mausoleum business, which faced particularly severe oversupply, the company reduced selling, general and administrative expenses by ¥329 million from the previous fiscal year. Although revenue declined, earnings turned profitable.」

「Demand for tree burials, shared graves and similar offerings has increased sharply, while the decline in construction prices has become more pronounced. In light of these conditions, we review our sales strategy as appropriate, including remodeling existing cemeteries for which we have been commissioned to conduct recruitment and sales.」

「Although we reviewed our sales strategy as appropriate in response, the results still fell substantially short of the plan. Revenue was ¥139 million, down 56.5% from the same quarter of the previous year.」

「Revenue declined from the cumulative first quarter period of the previous year due to factors including a pronounced decline in construction prices for outdoor cemeteries and the increasing dispersion of potential buyers as a result of the proliferation of ossuary facilities, including automated facilities, particularly in Tokyo. However, the company secured profits by fundamentally reviewing its selling, general and administrative expenses.」

「Based on the results for the fiscal year, we will fundamentally review our sales strategy, pursue thorough differentiation as a pioneer in automated ossuary facilities, and rebuild our organization to pursue profitability.」

「However, automated ossuary facilities have become somewhat oversupplied, particularly in Tokyo. Although we reviewed our sales strategy, results fell substantially short of the initial plan. Revenue was ¥422 million, down 39.1% from the same quarter of the previous year.」

「With regard to outdoor cemeteries, we review our advertising and sales strategies as appropriate in response to consumer trends, including continued reluctance to purchase relatively high-priced graves and gravestones and a preference for smaller plots, reflecting the diversification of burial options.」

「With regard to outdoor cemeteries, we review our advertising and sales strategies as appropriate in response to consumer trends, including continued reluctance to purchase relatively high-priced graves and gravestones and a preference for smaller plots, reflecting the diversification of burial options.」

「With regard to outdoor cemeteries, we review our advertising and sales strategies as appropriate in response to consumer trends, including continued reluctance to purchase relatively high-priced graves and gravestones and a preference for smaller plots, reflecting the diversification of burial options.」

「With regard to outdoor cemeteries, we review our advertising and sales strategies as appropriate in response to consumer trends, including continued reluctance to purchase relatively high-priced graves and gravestones and a preference for smaller plots, reflecting the diversification of burial options.」

「We review our advertising and sales strategies as appropriate. Due in part to the decline in average construction prices and our focus on medium- to long-term advertising strategies, revenue declined slightly and earnings were substantially below the level of the same period of the previous year.」