Declining average revenue per funeral due to smaller funerals and low-price competition
First written in FY2016. 13 of 33 entries say "Restated". Latest entry: 2026-08-14.
Nichiryoku moved to the "Worse" side of this theme in 2016.
1 other company's latest entry also says "Materialised".
- 2026-08-14MaterialisedEarnings
「During the cumulative first-quarter consolidated period, the number of orders remained generally firm, but the higher proportion of one-day funerals and similar services reduced the average service price, resulting in net sales of ¥236 million.」
The increase in the proportion of one-day funerals and similar services resulted in lower average service prices, which was reflected in funeral-business revenue. - FY2026MaterialisedAnnual report
「The increase in direct cremations and intensified price competition with other operators caused both the average price per funeral and the number of funerals conducted to decline.」
The impact of smaller funerals and low-price competition is reflected in declines in both the average price per funeral and the number of funerals conducted, with revenue from the funeral services business down 26.5% year on year. - 2026-05-21MaterialisedEarnings
「However, during the current fiscal year, although the number of cases remained firm, the higher proportion of one-day funerals and similar services pushed down the average service price. Net sales were ¥1,025 million, down 26.5% year on year.」
The rising proportion of one-day funerals and similar services resulted in lower average service prices and lower revenue in the funeral business. - FY2026-H1MaterialisedAnnual report
「However, during the six-month period, the number of services remained steady, but the average service price declined as the proportion of orders for one-day funerals and similar services increased. Revenue was ¥584 million, down 12.3% from the same interim period a year earlier.」
The impact of smaller, lower-priced funerals is reflected in the higher proportion of one-day funerals and similar services, the decline in the average price per funeral, and funeral services revenue down 12.3% from the same interim period of the previous year. - FY2025MaterialisedAnnual report
「However, the increase in direct cremations and the shift away from low-priced funerals have not yet run their course, and the average price per funeral continues to stagnate due to competition among operators. In addition, the intensification of competitors' strategies to establish a dominant network of funeral halls made it difficult to increase the number of funerals conducted.」
The increase in direct cremations, low-price competition, and the intensified expansion of funeral halls by competitors have translated into lower average prices per funeral and fewer orders. Revenue from the funeral services business declined 13.5% year on year. - FY2025-H1MaterialisedAnnual report
「However, during the current interim accounting period, consumers became more inclined to economize due to higher prices resulting from the weaker yen and other factors. This increased the proportion of orders for one-day funerals and similar services, pushing down the average price per funeral. Revenue was ¥666 million, down 17.6% from the same interim period of the previous year.」
Consumers' inclination to economize and the higher proportion of orders for one-day funerals and similar services lowered the average price per funeral, resulting in funeral services revenue down 17.6% year on year. - FY2024-Q1RestatedAnnual report
「Although funerals are becoming simpler against a backdrop of a super-aging society and competition among operators, particularly through internet-based channels, is causing the average price per funeral to stagnate, families that had refrained from holding wakes during the COVID-19 pandemic have begun returning to them.」
The report describes the continuing simplification of funerals, competition among operators, and stagnation in average prices per funeral, while families holding wakes have begun to return. - FY2023RestatedAnnual report
「Although funerals are becoming simpler against a backdrop of a super-aging society and the average price per funeral is tending to stagnate due to competition among operators, particularly through internet-based channels, families that had refrained from holding wakes during the COVID-19 pandemic have begun returning to holding them in the fourth quarter.」
Although the simplification of funerals, price competition, and stagnation in average prices per funeral have continued, the report describes the return of families holding wakes. - FY2023-Q3RestatedAnnual report
「In the funeral services business, funerals are becoming noticeably simpler against a backdrop of a super-aging society, while competition among operators, particularly through internet-based channels, is driving down the average price per funeral, creating a difficult business environment.」
The report reconfirms the difficult business environment of simpler funerals, competition among operators, and declining average prices per funeral. - FY2023-Q2RestatedAnnual report
「In the funeral services business, funerals are becoming noticeably simpler against a backdrop of a super-aging society, while competition among operators, particularly through internet-based channels, is driving down the average price per funeral, creating a difficult business environment.」
The report reconfirms the difficult business environment of simpler funerals, competition among operators, and declining average prices per funeral. - FY2023-Q1RestatedAnnual report
「In the funeral services business, funerals are becoming noticeably simpler against a backdrop of a super-aging society, while competition among operators, particularly through internet-based channels, is driving down the average price per funeral, creating a difficult business environment.」
The report reconfirms the difficult business environment of simpler funerals, competition among operators, and declining average prices per funeral. - FY2022MitigatedAnnual report
「The funeral services business is operating in a difficult environment. As funerals become noticeably simpler against a backdrop of a super-aging society, competition among operators, particularly through internet-based channels, is driving down the average price per funeral. In addition, more families are choosing private funerals or direct cremations, which omit the wake and hold only the funeral service, due to the effects of the COVID-19 pandemic. We therefore worked to increase the number of orders by developing attractive plans and collaborating with funeral-specialist portal websites.」
Although smaller funerals, price competition, declining average prices per funeral, and increases in private funerals and direct cremations continued, the number of orders reached a record high and earnings improved through plan development and portal website collaboration. - FY2022-Q3MitigatedAnnual report
「As a result of focusing on fundamentally reviewing expenses while expanding orders in collaboration with funeral-specialist portal sites and elsewhere, the number of orders reached a record high for a cumulative third-quarter period and earnings improved substantially, although the decline in funeral attendees could still not be avoided.」
Although the environment of lower average prices caused by fewer attendees and increases in private funerals and direct cremations continued, the number of orders and earnings improved through portal website collaboration and a review of expenses. - FY2022-Q2MitigatedAnnual report
「In the funeral services business, as the number of deaths continues to trend upward, we have continued measures to convert prospective customers into orders, including distributing newsletters in spring, summer, autumn, and winter and holding end-of-life planning seminars limited to small groups in response to the COVID-19 pandemic. As a result of focusing on a fundamental review of expenses, the decline in attendees could not be avoided, but the number of orders reached a record high for the cumulative second-quarter period, and earnings improved substantially.」
Although the environment of simplified funerals, increases in private funerals and direct cremations, and fewer attendees continued, the number of orders and earnings improved through newsletters, small-group seminars, portal website collaboration, and a review of expenses. - FY2022-Q1MitigatedAnnual report
「In addition to expanding orders beyond prospective customers through partnerships with funeral-specialist portal sites and others, the company focused on a fundamental review of expenses. Although the increase in private funeral and direct cremation orders inevitably reduced the number of attendees, profitability improved significantly. Revenue was ¥348 million, up 19.4% year on year.」
Although the decline in attendees due to the increase in private funerals and direct cremations continued, earnings improved substantially through collaboration with portal websites and a review of expenses, and revenue increased 19.4% year on year. - FY2021MaterialisedAnnual report
「The number of funerals conducted declined by approximately 10% and the average price fell by approximately 15% compared with the same period of the previous year.」
The decline in the number of funerals conducted and average prices, driven by smaller funerals, price competition, and fewer attendees, has been quantified in the full-year results. - FY2021-Q3RestatedAnnual report
「In addition, during the nine months ended December 31, the number of deaths in the Tokyo metropolitan area was approximately 20% lower than in a typical year, possibly reflecting the public tendency during the COVID-19 pandemic to avoid going out as much as possible and take thorough infection-prevention measures. More families were choosing private funerals or direct cremations, which omit the wake and hold only the funeral service, resulting in a slight decline in the number of funerals conducted and a substantial drop in average prices.」
The report describes a decline of approximately 20% in the number of deaths versus a typical year, an increase in private funerals and direct cremations, a slight decline in the number of funerals conducted, and a substantial drop in average prices. - FY2021-Q2WorsenedAnnual report
「In the Tokyo metropolitan area, the number of deaths was approximately 20% lower than in a typical year. At the same time, more families were choosing private funerals or direct cremations, which omit the wake and hold only the funeral service, resulting in a slight decline in the number of funerals conducted and a substantial drop in average prices.」
In addition to the traditional trends toward smaller funerals and price competition, the report describes a decline of approximately 20% in the number of deaths versus a typical year, an increase in private funerals and direct cremations, and a substantial decline in the average price per funeral. - FY2021-Q1WorsenedAnnual report
「However, this was not enough to offset the decline in the average price per funeral resulting from the decrease in attendees caused by the COVID-19 pandemic.」
In addition to lower prices caused by smaller funerals and price competition, the decline in attendees caused by the COVID-19 pandemic led to a substantial drop in the average price per funeral, which could not be offset by the increase in orders. - FY2020-Q2RestatedAnnual report
「Although the funeral services business is operating in a difficult environment, with funerals becoming increasingly smaller and more subdued against a backdrop of super-aging and price competition among operators, particularly through internet-based channels, driving down the average price per funeral, funerals specializing in family funerals under the Lastel Funeral brand, together with the fresh-flower altar funeral Aisaika (あいさいか), have received steady support from consumers, and the number of funerals conducted remained firm.」
The report describes the continuing difficult environment of smaller funerals, price competition, and declining average prices per funeral, while noting continued support for Aisaika and Lastel Funeral and a firm number of funerals conducted. - FY2020-Q1MaterialisedAnnual report
「The funeral services business is operating in a difficult environment. As funerals become increasingly smaller and more subdued, competition among operators, particularly through internet-based channels, is driving down the average price per funeral. Funerals centered on family funerals under the Lastel Funeral brand, together with the fresh-flower altar funeral Aisaika (あいさいか), continue to receive steady support from consumers, and the number of funerals conducted has remained firm. However, orders for direct cremations and similar services have been increasing, and this has not been enough to offset the decline in the average price per funeral.」
Despite the increase in orders for direct cremations and similar services, the decline in the average price per funeral could not be offset, and revenue from the funeral services business was ¥389 million, down 6.0% year on year. - FY2019-Q3RestatedAnnual report
「Although the funeral services business is operating in a difficult environment, with funerals becoming increasingly smaller and more subdued and price competition among operators, particularly through internet-based channels, intensifying and driving down the average price per funeral,」
The report reconfirms the difficult environment for the funeral services business, characterized by smaller ceremonies, intensified price competition, and declining average prices per funeral. - FY2019-Q2RestatedAnnual report
「Although the funeral services business is operating in a difficult environment, with funerals becoming increasingly smaller and more subdued and price competition among operators, particularly through internet-based channels, intensifying and driving down the average price per funeral, funerals centered on family funerals under the Lastel Funeral brand, together with the fresh-flower altar funeral Aisaika (あいさいか), have been supported steadily by consumers, and the number of funerals conducted remained firm.」
The report reconfirms the difficult environment of smaller funerals, intensified price competition, and declining average prices per funeral. It also describes continued support for Aisaika and Lastel Funeral and a firm number of funerals conducted. - FY2019-Q1WorsenedAnnual report
「Although the funeral services business is operating in a difficult environment, with funerals becoming increasingly smaller and more subdued and price competition among operators, particularly through internet-based channels, intensifying and driving down the average price per funeral, funerals centered on family funerals under the Lastel Funeral brand, together with the fresh-flower altar funeral Aisaika (あいさいか), have been supported by consumers, and the number of funerals conducted increased steadily.」
The report describes an increasingly difficult environment, with funerals becoming smaller and more subdued and price competition and declining average prices per funeral continuing. Meanwhile, the number of funerals conducted increased. - FY2018WorsenedAnnual report
「Although we are also a new entrant, the aging of society is accelerating the entry of companies from other industries and venture companies into the funeral services business. Most are pursuing business models built around low prices, and price competition is intensifying steadily. In addition, funerals are becoming smaller, with only family members attending, and the average price per funeral across the industry is declining year by year.」
In addition to the existing trends toward smaller ceremonies, price competition, and lower average prices, the report explicitly identifies new entrants from other industries and venture companies, as well as intensified competition based on low prices. - FY2018-Q3RestatedAnnual report
「Although the funeral services business is operating in a difficult environment, with funerals becoming increasingly smaller and more subdued and price competition among operators, particularly through internet-based channels, intensifying and driving down the average price per funeral,」
The report reconfirms the difficult environment for the funeral services business, characterized by smaller ceremonies, intensified price competition, and declining average prices per funeral. - FY2018-Q2RestatedAnnual report
「Although the funeral services business is operating in a difficult environment, with funerals becoming increasingly smaller and more subdued and price competition among operators, particularly through internet-based channels, intensifying and driving down the average price per funeral,」
The report reconfirms the difficult environment for the funeral services business, characterized by smaller ceremonies, intensified price competition, and declining average prices per funeral. - FY2018-Q1RestatedAnnual report
「Although the funeral services business is operating in a difficult environment, with funerals becoming increasingly smaller and more subdued and price competition among operators, particularly through internet-based channels, intensifying and driving down the average price per funeral,」
The report reconfirms the difficult environment for the funeral services business, characterized by smaller ceremonies, intensified price competition, and declining average prices per funeral. - FY2017MaterialisedAnnual report
「However, the decline in the average price per funeral became more pronounced, and revenue was ¥1.501 billion, down 0.1% year on year.」
In the funeral services business, the number of funerals conducted increased, but the decline in average prices became more pronounced, resulting in full-year revenue down 0.1% year on year. - FY2017-Q3RestatedAnnual report
「Although the funeral services business is operating in a difficult environment, with funerals becoming increasingly smaller and more subdued and price competition among operators, particularly through internet-based channels, intensifying and driving down the average price per funeral,」
The report reiterates the difficult environment for the funeral services business, characterized by smaller ceremonies, intensified price competition, and declining average prices per funeral. Meanwhile, the number of funerals conducted increased during the quarter, and revenue also rose year on year. - FY2017-Q2MaterialisedAnnual report
「Although the funeral services business is operating in a difficult environment, with funerals becoming increasingly smaller and more subdued and price competition among operators, particularly through internet-based channels, intensifying and driving down the average price per funeral, ... the number of funerals conducted remained firm, but revenue was ¥697 million, down 3.5% year on year, due to the decline in the average price per funeral.」
The decline in the average price per funeral has translated into lower revenue in the funeral services business. - FY2017-Q1WorsenedAnnual report
「Although the funeral services business is operating in a difficult environment, with funerals becoming increasingly smaller and more subdued and price competition among operators, particularly through internet-based channels, intensifying and driving down the average price per funeral,」
The report describes intensifying price competition and a further decline in the average price per funeral, highlighting the deteriorating earnings environment for the funeral services business. - FY2016First statedAnnual report
「The funeral services business is operating in a difficult environment. As funerals become noticeably smaller and more subdued, price competition among operators, particularly through internet-based channels, is intensifying, resulting in a further decline in average revenue per customer.」
The current business environment is described as one of smaller ceremonies, intensified price competition, and declining average revenue per customer.