Passing on Traditional Culture Through Mulberry Sapling Planting and “Mama-Furi”
First written in FY2021. 2 of 3 entries say "Restated". Latest entry: FY2023.
No other company in this theme has enough history to compare yet.
- FY2023RestatedAnnual report
「In the kimono business, we have worked to pass on Japan's traditional culture, including by planting mulberry seedlings as part of activities to preserve domestically produced raw silk and proposing "Mama Furi," which passes furisode kimono from parents to children while bringing them back to life for the present day.」
We continue to pass on domestically produced raw silk and traditional culture through mulberry-tree planting and "Mama Furi." - FY2022RestatedAnnual report
「In the kimono business, we have worked to pass on Japan's traditional culture, including by planting mulberry seedlings as part of activities to preserve domestically produced raw silk and proposing "Mama Furi," which passes furisode kimono from parents to children while bringing them back to life for the present day.」
We continue to pass on domestically produced raw silk and traditional culture through mulberry-tree planting and "Mama Furi." - FY2021First statedAnnual report
「In the kimono business, we have planted mulberry seedlings as part of activities to preserve domestically produced raw silk, and proposed "Mama Furi," which passes furisode kimono from parents to children while bringing them back to life for the present day.」
For the first time, we explicitly identified mulberry-tree planting and "Mama Furi," which passes down furisode kimono, as social-contribution and sustainability initiatives in the kimono business.