Strengthening Customer Communications through the "ほっかポイントアプリ" Point App

「On X in particular, monthly impressions exceeded approximately 35.6 million in September, representing 13-fold growth from April 2024.」

「In digital promotions, we continued to actively implement follower-acquisition initiatives on social media (X (formerly Twitter), Instagram and LINE), strengthening digital outreach, particularly to Generation Z. Followers exceeded 820,000 on official X (formerly Twitter), 49,000 on Instagram and 580,000 on LINE. In addition, we revamped the official Hokkahokka Tei app and ran mobile-order-only coupons and other promotions, aiming to make mobile ordering, whose share of sales is also increasing, more cost-effective to use through the app.」

「We revamped the official Hokka App in July, renewing it as a more user-friendly app. We will actively introduce initiatives through the app to increase mobile-order volumes and improve convenience at stores.」

「In its common-points initiatives, following Rakuten Points and d POINT, the company promptly decided to introduce V POINT, scheduled to launch next spring.」

「In digital promotions, we actively implemented initiatives to acquire followers on the official social media accounts (Twitter, Instagram and LINE) and strengthened digital outreach, particularly to Generation Z. As a result, the company ended the year with a total of 1.21 million followers acquired.」

「Following Rakuten Points, we introduced d POINT as a new common-points program in October. In November, we ran a launch commemorative campaign awarding 20 times the usual d POINTs for in-store purchases and 30 times the usual amount for mobile orders.」

「We have positioned the official Hokka App as an important CRM tool and continued initiatives for members. The membership base continued to grow steadily and exceeded 600,000.」

「The Company also actively pursued digital sales promotion by running character collaboration campaigns, new product launch campaigns, and initiatives using social media, including the official Twitter account with 550,000 followers, and its app with 590,000 members. It worked to encourage repeat visits and actively acquire new customers.」

「In addition, the membership base of the original Hokka App exceeded 400,000, and sales promotion initiatives using the digital platform continued to expand steadily.」

「We also fully introduced official mobile ordering under the slogan “Order by smartphone! Pick up without waiting!” and have already attracted many customers by linking it with Rakuten Points and expanding payment options.」

「To reach a broad range of users, from light to core users, we ran promotions across multiple channels: a trial giveaway of one piece of karaage through the app, an instant-win giveaway of karaage bentos through social media, and a giveaway of enough Rakuten Points for 10 pieces of karaage through Rakuten Points.」

「We also linked the app with Rakuten Points and deployed promotional activities across various channels.」

「In July, we launched a vegetable stir-fry bento containing a generous portion of vegetables equivalent to half a day's recommended intake, while also running the “Meat × Vegetables: Boost Your Stamina Campaign” through the Hokkahokka Tei Point App.」

「The membership base grew steadily as the Hokkahokka Tei Point App offered members-only initiatives every month.」

「To build closer communications with customers, we released the Hokkahokka Tei Point App and have continued to grow the membership base by running monthly promotional initiatives that customers can enjoy.」

「We ran monthly initiatives through the Hokkahokka Tei Point App, introduced in June. In November, we held a campaign commemorating the renewal of the Extra-Thick Hamburger Series, offering Hokkahokka Tei gift certificates every week. In December, we ran an initiative in which customers received points by scratching the app screen, with no exceptions, and undertook various initiatives to make the app enjoyable for members.」

「As an approach to both existing and new customers, we developed initiatives using the Hokkahokka Tei Point App. In conjunction with the renewal marking the first anniversary of Higaeri Deluxe, we also held the “DX-1 Grand Prix,” a popularity contest in which customers voted through the app, thereby working to further increase brand awareness.」

「We continued initiatives to further enhance the value of the Hokkahokka Tei brand, including the June release of the Hokkahokka Tei Point App to build closer communications with customers.」