“No Kitchen Day” Initiative Supporting Working Women
First written in FY2019-Q1. 1 of 2 entries say "Advanced", first in FY2019-Q2. Latest entry: FY2019-Q2.
No other company in this theme has enough history to compare yet.
- FY2019-Q2AdvancedAnnual report
「As the second phase of No Kitchen Day, launched in June under the concept of “supporting working women,” we ran the “Summer Rilakkuma Campaign” during the summer holiday period and simultaneously launched “Hokka Snacks,” designed to be enjoyed as a convenient snack or as an additional item with a bento, under the slogan “Grab one easily!”」
As the second phase of No Kitchen Day, the company ran the Summer Rilakkuma Campaign and launched Hokka Snacks, translating its response to working women and incremental demand into specific initiatives. - FY2019-Q1First statedAnnual report
「In June, we launched the “No Kitchen Day” initiative under the concept of “supporting working women.” Against the backdrop of work-style reform, Hokkahokka Tei proposed “one No Kitchen Day per week” based on its desire to support customers with their daily meal planning and household chores, and has been offering convenient menu options and initiatives.」
The company launched No Kitchen Day in June as an initiative to support working women with their household chores and has proposed “one No Kitchen Day per week.”