Brand Refresh for the Fresh Bakery Business and Promotion of Its Freshly Baked, Handmade Offering
First written in FY2017-Q2. 3 of 16 entries say "Restated". Latest entry: FY2021.
No other company in this theme has enough history to compare yet.
- FY2021DroppedAnnual report
「In February 2021, アルヘイム株式会社, which was involved in the Fresh Bakery business, transferred all of its business through an incorporation-type company split to the newly established アルヘイムフードサービス株式会社 and transferred all of the shares in that company.」
Because all of アルヘイム’s business was transferred to the newly established company and the shares were sold, the group’s operating theme of continuing the brand renewal and promotion of freshly baked products ended or was reduced. - FY2021-Q3SoftenedAnnual report
「At a board meeting held on 12 January 2021, the company resolved to establish, through a company split effective 1 February 2021, アルヘイムフードサービス株式会社, a wholly owned subsidiary of its consolidated subsidiary アルヘイム株式会社 and the company’s second-tier subsidiary. After the new company succeeded to the business from アルヘイム株式会社, the company resolved to transfer all of its shares, and on 5 February 2021 entered into a share transfer agreement with 16 February 2021 as the transfer date.」
For the Fresh Bakery business, in addition to the ongoing operating theme of improving the brand and products, the planned transfer of all shares following the company split was disclosed, indicating a move toward reducing the scope of the existing business operations. - FY2021-Q2AdvancedAnnual report
「In the fresh bakery business, we launched fruit-based products including “Pine Danish” and “Raspberry Danish,” expanded our lineup with items such as “Chestnut Red Bean Bun” and “Rum Raisin,” and received favorable customer feedback. At the plants, we also reviewed work processes and worked to reduce expenses, improve quality and strengthen sales.」
The company continued expanding new products and items at アルヘイム and reviewing factory processes, advancing improvements in quality and sales. - FY2020-Q3Operating loss reduced despite lower salesAnnual report
「The company also reviewed work processes at its factories and worked to reduce expenses, improve quality and strengthen sales. Sales in the Fresh Bakery business were ¥933 million, down 4.1% year on year, and the operating loss was ¥30 million, compared with an operating loss of ¥44 million in the same period of the previous year.」
While sales declined 4.1% year on year, the operating loss narrowed from ¥44 million to ¥30 million through measures including a review of work processes. - FY2020-Q2Operating loss reduced from ¥40 million in the same period of the previous year to ¥22 million despite lower salesAnnual report
「Sales in the Fresh Bakery business were ¥622 million, down 2.9% year on year, and the operating loss was ¥22 million, compared with an operating loss of ¥40 million in the same period of the previous year.」
While sales declined 2.9% year on year, the operating loss narrowed from ¥40 million in the same period of the previous year to ¥22 million. - FY2020-Q1Operating loss reduced from ¥11 million in the same period of the previous year to ¥2 millionAnnual report
「In the Fresh Bakery business, the company focused on developing seasonal products and improving existing products to gain the support of a broad range of customers. As a result, sales in the Fresh Bakery business were ¥325 million, down 2.3% year on year, and the operating loss was ¥2 million, compared with an operating loss of ¥11 million in the same period of the previous year.」
While sales declined 2.3% year on year, the company advanced seasonal product development and improvements to existing products, narrowing the operating loss from ¥11 million to ¥2 million. - FY2019Operating loss reduced to ¥39 million despite lower salesAnnual report
「As a result, sales in the Fresh Bakery business were ¥1,306 million, down 5.3% year on year, and the operating loss was ¥39 million, compared with an operating loss of ¥162 million in the previous consolidated fiscal year.」
While sales declined 5.3% year on year, the operating loss narrowed from ¥162 million to ¥39 million. - FY2019-Q3Operating loss reduced further despite lower salesAnnual report
「In the Fresh Bakery business, the company worked to improve quality and strengthen sales by advancing improvements to Stollen for the Christmas season and the well-received Quincy, as well as launching a winter version of Quincy with azuki beans. As a result, sales in the Fresh Bakery business were ¥973 million, down 6.6% year on year, and the operating loss was ¥44 million, compared with an operating loss of ¥144 million in the same period of the previous year.」
While sales declined 6.6% year on year, the operating loss narrowed from ¥144 million in the same period of the previous year to ¥44 million. - FY2019-Q2Operating loss reduced despite lower salesAnnual report
「In the Fresh Bakery business, the company worked to meet customers’ diverse needs by improving the “実” loaf bread and curry bread, upgrading the quality of other existing products, holding a curry fair as a summer initiative and selling cheese tarts. As a result, sales in the Fresh Bakery business were ¥641 million, down 9.4% year on year, and the operating loss was ¥40 million, compared with an operating loss of ¥116 million in the same period of the previous year.」
While sales declined 9.4% year on year, the operating loss narrowed from ¥116 million to ¥40 million. - FY2019-Q1Operating loss reduced despite lower salesAnnual report
「In the Fresh Bakery business, the company focused on developing the new “匠-たくみ-” product and actively improving its products, while working to strengthen sales of prepared foods, including the well-received “sandwiches” and “Chicken Nanban Burgers.” As a result, sales in the Fresh Bakery business were ¥333 million, down 10.6% year on year, and the operating loss was ¥11 million, compared with an operating loss of ¥50 million in the same period of the previous year.」
While sales declined 10.6% year on year, the operating loss narrowed from ¥50 million in the same period of the previous year to ¥11 million. - FY2018-Q3Delayed penetration of the new brand and deterioration in performance quantifiedAnnual report
「However, sales and operating profit were both progressing below the previous year due to the time required for the new brand to gain traction and a tendency for labor costs to remain high as a result of labor shortages. As a result, sales in the Fresh Bakery business were ¥1,042 million, down 28.1% year on year, and the operating loss was ¥144 million, compared with an operating loss of ¥28 million in the same period of the previous year.」
The company again indicated that sales were below the previous year due to the delayed penetration of the new brand and persistently high labor costs, quantifying the decline as a 28.1% decrease in sales and an operating loss of ¥144 million. - FY2018-Q2Delayed penetration of the new brand and below-plan performance explicitly disclosedAnnual report
「However, sales and operating profit were both progressing below the previous year due to the time required for the new brand to gain traction and a tendency for labor costs to remain high as a result of labor shortages.」
The company stated that sales and operating profit were below the previous year because the new brand was taking time to gain traction and labor costs remained high amid labor shortages. - FY2018-Q1RestatedAnnual report
「In the fresh bakery business, skilled bakers make and serve freshly baked bread by hand, while equipment introduced in certain processes has also improved productivity.」
Although the brand name is not mentioned, the company has continued providing handmade and freshly baked products, which have been priorities in the アルヘイム business. - FY2017RestatedAnnual report
「In the Fresh Bakery business, the company renewed the brand name and corporate name as アルヘイム, meaning “the land of fairies,” while focusing on proposing new products and improving existing offerings. As employee training is essential to providing products supported by customers and improving service quality, the company is also strengthening its training functions.」
Following the brand renewal as アルヘイム, the company has been improving new and existing products and strengthening employee education and training functions. - FY2017-Q3RestatedAnnual report
「In the fresh bakery business, after revamping its brand name to Alheim, the Company focused on improving production efficiency and proposing new products, developing and launching many new products that received strong customer support, including the “Special Beef-Packed Curry Bread.”」
Following the brand renewal as アルヘイム, the company has continued developing and launching new products that support its focus on freshly baked and handmade offerings. - FY2017-Q2First statedAnnual report
「In the fresh bakery business, the Company revamped its brand name to Alheim, meaning “Fairyland,” promoted its freshly baked, handmade bread baked in-store, improved its products, and sought to increase productivity through the introduction of equipment in certain processes.」
The Fresh Bakery business has renewed its brand name as アルヘイム and strengthened promotion of freshly baked and handmade products.