Sales Promotion Through Television Commercials in the Tokyo Metropolitan Area
First written in FY2017-Q1. 3 of 5 entries say "Advanced", first in FY2019. Latest entry: FY2023.
The whole theme swung hardest in 2019: 1 of 12 companies on the "Worse" side.
1 other company's latest entry also says "Dropped".
- FY2023DroppedAnnual report
「We will achieve substantial cost reductions by reviewing purchasing activities and manufacturing processes to reduce food costs, reducing logistics costs by moving to joint distribution, discontinuing television commercials, and reducing promotional expenses by reassessing cost-effectiveness, among other measures.」
Regarding promotional measures including the previous television commercials, the company explicitly states that the television commercials have been discontinued. - FY2023-Q1AdvancedAnnual report
「In mail-order sales, the company participated in an e-commerce site campaign to raise awareness, and sales were ¥28 million, down 60.3% year on year」
As a sales promotion measure, the company participated in an e-commerce site campaign to raise awareness of its mail-order business. - FY2022AdvancedAnnual report
「In addition, the company participated in the cross-industry food-service project “#外食はチカラになる” and ran various campaigns. It also worked to increase sales through the revival and sale of products such as “㐂伝らーめん” and “クリーミー濃厚鶏白湯らーめん,” as well as participation in a feature on the television program “ジョブチューン” broadcast in November」
The company expanded its promotional activities to include cross-industry projects, campaigns, revived products, and participation in television program features. - FY2019AdvancedAnnual report
「The company will combine new promotional measures, including television commercials and social media, in an integrated manner to further enhance the value of the Kourakuen brand, while implementing a new marketing strategy using digital communication tools such as the Kourakuen app.」
The company expanded its previous television commercial initiatives into a promotional framework that includes digital communications such as social media and apps. - FY2017-Q1First statedAnnual report
「In addition to airing television commercials in the Tokyo metropolitan area, the company worked to improve store service and quality through initiatives including enhanced service training for store managers and quality enhancement training, and worked to improve customer numbers and average spending per customer.」
The company is running television commercials in the Tokyo metropolitan area as a customer acquisition and sales promotion measure.