Strengthening Product Quality and Store Service Capabilities

「For employee education, we sought to improve store QSC and customer satisfaction through training, including a store-manager development curriculum for prospective store managers.」

「The company is pursuing the provision of a safe, secure and comfortable dining environment for customers as its basic policy.」

「As part of its efforts to ensure food safety and security, the company has continued having head-office personnel conduct cleaning inspections at stores and create store environments where customers can enjoy their meals with confidence.」

「Improving customer satisfaction through QSC improvements across all stores」

「“Restoring QSC across all stores and providing a safe and secure dining environment”」

「Restoring QSC across all stores and providing a safe and secure dining environment」

「The company promoted its product strategy with the improvement of products and re-establishment of product standards as its highest-priority issues, and revised its full menu and the prices of certain products.」

「The company promoted its product strategy with the improvement of products and re-establishment of product standards as its highest-priority issues, and revised its full menu and the prices of certain products.」

「Looking ahead to the post-COVID-19 era, the group has adopted as its management vision a thorough focus on CQS for dine-in service and an uncompromising commitment to the taste and quality of the products it offers.」

「In the ramen business, while retaining “Chinese Soba,” “Chinese Soba Premium” and “Gyoza Kiwami” as core menu items, the company launched limited-time products on an ongoing basis, including “Sesame Miso Chashu Ramen,” “Sangen Pork Miso Ramen” and a “Tsukemen Taste Comparison Set.”」

「The company implemented initiatives including takeaway of store menu items, including the new “Kouben” Kourakuen bento, taxi delivery and the launch of its own delivery service, drive-through service, a tablet self-ordering system, the introduction of serving robots, and the broader introduction of breakfast menus.」

「The company implemented initiatives including takeaway of store menu items, including the new “Kouben” Kourakuen bento, taxi delivery and the launch of its own delivery service, drive-through service, a tablet self-ordering system, the introduction of serving robots, and the broader introduction of breakfast menus.」

「In the ramen business, while retaining “Chinese Soba,” “Chinese Soba Premium” and “Gyoza Kiwami” as core menu items, the company launched limited-time products on an ongoing basis, including the Otsuka Foods collaboration menu items “Chili Oil Chicken Paitan Ramen with Baby Star” and “Staff Meal Rice Bowl,” “Hirata Bokujo Collaboration Double Chashu Ramen” and “Beef Bone Ramen with Roast Beef.”」

「In the ramen business, while retaining “Chinese Soba,” “Chinese Soba Premium” and “Gyoza Kiwami” as core menu items, the company launched limited-time products on an ongoing basis, including “Sanratan Noodles,” a light salt-flavored product with an exquisite balance of sourness and spiciness, “Sesame Miso Chashu Ramen,” characterized by two types of sesame and a rich miso sauce, and “Nutritionally Balanced Euglena Tsukemen,” a collaboration product with Euglena Co.,Ltd. containing chlorella.」

「As part of its “lean management” initiatives, the company abolished free coupons, fundamentally changed its marketing methods to draw out potential and dormant customer segments, promoted work-style reform, and shortened store operating hours to improve service.」

「As a new initiative to pursue better taste, the company improved its core products, “Light Chinese Soba” and “Gyoza,” and launched “New Ultimate Chinese Soba with Rich Chicken-and-Pork Broth” and “New Gyoza ‘Kiwami’ Bursting with Meat and Juices.”」

「The company will continue thoroughly improving its main products to enhance their value under the “New Declaration of Deliciousness,” and will develop new products to attract new customer segments and customers. It will also strengthen its sales-support structure through bold organizational restructuring to enhance sales capabilities.」

「In addition to enhanced service training for store managers, the company worked to improve store service and quality through quality enhancement training and other initiatives, and worked to improve customer numbers and average spending per customer.」

「In addition to airing television commercials in the Tokyo metropolitan area, the company worked to improve store service and quality through initiatives including enhanced service training for store managers and quality enhancement training, and worked to improve customer numbers and average spending per customer.」

「To realize the company’s founding principle, “Kourakuen provides all customers with moments of excitement and delight,” the company continued strengthening product quality and store service capabilities.」