Building the Weds and Superstar brands
First written in FY2018. 2 of 6 entries say "Advanced", first in FY2020. Latest entry: FY2026.
No other company in this theme has enough history to compare yet.
- FY2026RestatedAnnual report
「The Group will continue working to strengthen its product development capabilities and increase market share through the Weds and Superstar brands.」
The company continues to strengthen product development capabilities, conduct market marketing, participate in events, promote products digitally and develop value-added products through the Weds and Superstar brands. - FY2023AdvancedAnnual report
「For the development of mid- to high-end aluminum wheel brands, the company is strengthening market research as part of a fundamental product strategy by incorporating feedback from the field and participating in domestic and overseas events and overseas trade shows. It is also strengthening promotion for each brand, seeking to revitalize activities by shifting from its traditional emphasis on print media to its website, social media and video, and building broad brand strength through the development of value-added products in each category.」
The company has defined its brand-building methods in concrete terms, including field intelligence, domestic and overseas events, overseas trade shows, market research, digital promotion and value-added product development. - FY2022Shift in promotional media to digital channelsAnnual report
「Due to the impact of COVID-19, the company was unable to participate in the 2 major custom-car events in Tokyo and Osaka for the second consecutive year and could not promote new products and other offerings. It is seeking to revitalize its promotional activities by shifting from its traditional emphasis on print media to its website, social media and video, while building broad brand strength through active participation in various events, led by motorsports activities, and the development of value-added products in each category.」
The company described the constraints on conventional promotion resulting from non-participation in events and indicated a policy of shifting promotional methods from an emphasis on print media to its website, social media and video. - FY2021RestatedAnnual report
「The Group will also work to strengthen its product development capabilities and increase market share through the Weds and Superstar brands.」
The company continues to strengthen product development capabilities and increase market share through the Weds and Superstar brands. - FY2020AdvancedAnnual report
「Products under the Kranze, Maverick, WedsSport and Leonis brands have earned stable market recognition, and the company has launched the new Novalis brand as a cost-effective product line.」
Specific progress has been shown in measures to improve the brand strength and market share of Weds and Superstar through the launch of the new Novalis brand. - FY2018First statedAnnual report
「In the sales strategy for mid- to high-end aluminum wheels, improving brand image and recognition is key. The company is pursuing broad brand-building initiatives through spring campaigns, motorsports activities, including participation in the Super GT500 racing series, and the commercialization of its original WedsSport brand. The Group will also work to increase market share through the Weds and Superstar brands.」
The company has explicitly described, for the first time, brand-building measures to increase market share through the 2 brands, including spring campaigns, participation in Super GT500, and commercialization of WedsSport products.