First Japanese foodservice brand to win Brand of the Year
First written in FY2017-Q3. 1 of 3 entries say "Cited as achieved", first in FY2017. Latest entry: FY2018-Q3.
No other company in this theme has enough history to compare yet.
- FY2018-Q3AdvancedAnnual report
「Wagyu sukiyaki rice bowl, regular serving, ¥690 including tax, commemorating two consecutive World Branding Awards」
In addition to the previous statement about the first award, the document describes the new achievement of receiving the World Branding Awards for 2 consecutive years and the sale of a commemorative product. - FY2017Cited as achievedAnnual report
「To commemorate becoming the first Japanese food-service brand to receive the "Brand of the Year" award at the World Branding Awards, which recognizes outstanding brands worldwide, we began selling a kuroge wagyu beef boxed meal priced at ¥1,080, including tax.」
The previously received brand award is cited again as a track record and linked to the sale of a commemorative product. - FY2017-Q3First statedAnnual report
「To commemorate becoming the first Japanese food-service brand to receive the "Brand of the Year" award at the World Branding Awards, which recognizes outstanding brands worldwide, we began selling a kuroge wagyu beef boxed meal priced at ¥1,080, including tax.」
The document newly states that the brand was the first Japanese food-service brand to receive the "Brand of the Year" award and that a commemorative product was sold.