Expanding the Regular Customer Base Through the Introduction of MUJI
First written in FY2022. 2 of 3 entries say "Advanced", first in FY2023-Q1. Latest entry: FY2023-Q2.
The whole theme swung hardest in 2020: 1 of 9 companies on the "Worse" side.
8 other companies' latest entry also says "Advanced".
- FY2023-Q2AdvancedAnnual report
「In addition, we began introducing MUJI sequentially across the Lawson chain in May, and the stores where it has been introduced are seeing an effect in boosting sales.」
The company is proceeding with the sequential introduction of MUJI and states that stores where it has been introduced are seeing an effect in boosting sales. The wording has advanced from “an effect has begun to emerge” in the previous quarter to explicitly stating that an effect is occurring. - FY2023-Q1AdvancedAnnual report
「In addition, we began introducing MUJI sequentially across the Lawson chain in May, and the stores where it has been introduced have begun to see an effect in boosting daily sales.」
For MUJI, for which an introduction policy was announced in the previous fiscal year, the company began introducing it sequentially in May, and stores where it was introduced have begun to see an effect in boosting daily sales. - FY2022First statedAnnual report
「In addition, we will begin introducing MUJI across the Lawson chain. By encouraging new customers to discover the appeal of Lawson Three F through MUJI, we will expand the loyal customer base.」
The company has stated for the first time that it will begin introducing MUJI across the Lawson chain and use it to create points of contact with new customers and expand the loyal customer base.