Member acquisition through the introduction of WAON POINT cards
First written in FY2017-Q2. 1 of 2 entries say "Advanced", first in FY2017-Q3. Latest entry: FY2017-Q3.
4 other companies' latest entry also says "Advanced".
- FY2017-Q3AdvancedAnnual report
「As for the AEON Group's new points card, the WAON POINT Card, which began being issued in June, we had acquired approximately 450,000 members by November. We will continue working to expand membership and secure stable sales.」
The WAON POINT Card had approximately 450,000 members by November, and membership expansion will continue as a means of securing stable sales. - FY2017-Q2First statedAnnual report
「In June, we began issuing the AEON Group's new points card, the WAON POINT Card. The WAON POINT Card is also available to customers who pay in cash and is a new points card replacing the Heart Point Card formerly offered at Daiei stores. Membership has been growing at a pace far exceeding our initial expectations, and we will continue working to attract more members as a new tool for increasing our future market share.」
The WAON POINT Card, also available to cash-paying customers, was introduced in place of the Heart Point Card at former Daiei stores, with member acquisition positioned as a means of expanding market share.