Strengthening the Bridal Sales Platform and Branding
First written in FY2020. 1 of 3 entries say "Reframed", first in FY2024. Latest entry: FY2026.
The whole theme swung hardest in 2024: 1 of 7 companies on the "Worse" side.
5 other companies' latest entry also says "Advanced".
- FY2026AdvancedAnnual report
「We are proceeding with appropriate advertising investments and developing new marketing methods to promote weddings as occasions for expressing gratitude. We are also working to improve facility utilization by strengthening bookings for banquets and events for corporate and individual customers.」
As a response to the shrinking bridal market, advertising investments, the development of marketing methods, and bookings for corporate and individual banquets and events have been added as specific measures. - FY2024ReframedAnnual report
「In the bridal business, we will enhance brand value by strengthening employee training and earning high customer evaluations at each venue. We will also focus on improving customer convenience and operating efficiency by promoting digitalization.」
Measures to strengthen the bridal business's sales platform and branding have become more specific, progressing from the establishment of a Sales Division to employee training, improved evaluations for each venue, and greater convenience and efficiency through digitalization. - FY2020First statedAnnual report
「In light of these risks, the Group has strengthened its structure to expand and reinforce its sales platform and established a sales headquarters to implement its branding strategy.」
To address the risk of a shrinking bridal market, the company established a sales headquarters responsible for strengthening the sales platform and implementing branding strategies.