Continued acquisition of new users and nurturing them into core fans
First written in FY2017. 2 of 3 entries say "Restated". Latest entry: FY2019.
The whole theme swung hardest in 2020: 1 of 9 companies on the "Worse" side.
10 other companies' latest entry also says "Restated".
- FY2019RestatedAnnual report
「To achieve these priority issues, the company will center its efforts on content marketing, providing valuable content to customers through its own website, social media and other channels to continuously acquire new users and turn them into core fans of the brands it carries.」
The company continues to pursue the ongoing acquisition of new users and their conversion into core fans through content marketing. - FY2018RestatedAnnual report
「To achieve these priority issues, the company will center its efforts on content marketing, providing valuable content to customers through its own website, social media and other channels to continuously acquire new users and turn them into core fans of the brands it carries.」
The company continues its policy of seeking to continuously acquire new users and turn them into core fans through content marketing via its own website, social media and other channels. - FY2017First statedAnnual report
「Content marketing aimed at continuously acquiring new users and turning them into core fans of the brands the company carries」
As an outcome of content marketing, the company set targets of continuously acquiring new users and turning them into core fans of the brands it carries.