Execution-focused management under the company-wide slogan “From Creation to Action”
First written in FY2017-Q1. 3 of 4 entries say "Reframed", first in FY2020. Latest entry: FY2026-H1.
Muraki moved to the "Worse" side of this theme in 2020.
0 other companies' latest entry also says "Reframed".
- FY2026-H1ReframedAnnual report
「The company's policy for the period is to "make internal and external branding function effectively and strengthen the company's competitive advantage in new markets." Based on the corporate philosophy and brand value shared through training by employee level and other initiatives, the company will promote its external brand strategy, strengthen its competitive advantage, expand its business and enhance corporate value.」
It has reorganized its execution policy, previously centered on new core sales activities and the realization of new businesses, into a policy of making internal and external branding function effectively and enhancing its competitive advantage in new markets. - FY2025ReframedAnnual report
「In line with this fiscal year's sales policy, 'Pursue business expansion through new core sales activities and the realization of new businesses,'」
It has organized the execution-focused sales policy as business expansion through 'new core sales activities' and 'the realization of new businesses.' - FY2020ReframedAnnual report
「We will pursue and expand the acquisition of new customers through a dominant-area strategy, while making it an urgent priority to thoroughly implement core sales activities and move from proposals to execution in measures to improve car-care profitability, in line with the Group's sales policy.」
It replaces the previous execution-focused expression 'From Creation to Action' with the more practically sales-oriented expression 'From Proposals to Execution' for car-care profitability. - FY2017-Q1First statedAnnual report
「Under the company-wide slogan for fiscal 2016, 'From Creation to Action,' we believe we can earn confidence, trust and expectations by considering and taking concrete action at each stage of our core sales activities and the Muraki Project, looking beyond service stations to the end user. We will firmly implement the immediate issues at hand. All of these actions are groundwork for the 60th anniversary of the Company's establishment, which will arrive in the next fiscal year.」
Looking ahead to the 60th anniversary of its founding, it has newly adopted a company-wide policy that emphasizes execution in core sales activities and the Muraki Project, in addition to the conventional focus on creation.