Expansion into new business areas and faster decision-making through the independence of the CUSPA Sales Headquarters
First written in FY2021-Q1. 17 of 20 entries say "Advanced", first in FY2021-Q2. Latest entry: FY2026.
No other company in this theme has enough history to compare yet.
- FY2026AdvancedAnnual report
「Following the acquisition of 株式会社ブリッツ, a manufacturer and seller of custom parts, as a subsidiary in November 2024, the company began selling custom-built complete vehicles during the current consolidated fiscal year, for the first time in 104 years.」
Following the acquisition of 株式会社ブリッツ as a subsidiary, the CUSPA Sales Headquarters began selling custom-built complete vehicles for the first time in 104 years. - FY2026-H1AdvancedAnnual report
「The CUSPA Sales Headquarters continued to be affected by external factors, including higher raw-material costs and import prices resulting from the weaker yen. It pursued synergies with group company 株式会社ブリッツ, expanded its sales channels, revised prices for in-house-brand products and reviewed its shipping fee structure, addressing these matters in detail. It also focused investment in areas including development and advertising, while strengthening cooperation with automakers and initiatives related to simulator businesses. As a result, revenue was ¥3,504 million, an increase of 78.5% year on year.」
The company pursued synergies with 株式会社ブリッツ, expanded sales channels, reviewed pricing and shipping-fee structures, focused investment, strengthened cooperation with automakers and expanded its simulator-related business, resulting in a 78.5% year-on-year increase in revenue at the CUSPA Sales Headquarters. - FY2025AdvancedAnnual report
「The CUSPA Sales Headquarters was significantly affected by sales activities as the weaker yen raised import procurement costs, while raw-material and logistics costs also soared. In this difficult environment, it reviewed pricing strategies and distribution systems for major brands and, through a large-scale acquisition, made 株式会社ブリッツ a subsidiary, establishing a framework to pursue higher consolidated earnings through cooperation with the company in Japan and overseas. As a result, revenue was ¥4,663 million, an increase of 34.8% year on year.」
The CUSPA Sales Headquarters made 株式会社ブリッツ a subsidiary, reviewed its pricing and distribution systems, and established a framework for cooperation in Japan and overseas. Revenue increased 34.8% year on year. - FY2025-H1AdvancedAnnual report
「The CUSPA Sales Headquarters continued to be affected by higher raw-material costs and rising prices for imported products due to exchange-rate movements, but actively worked to expand its sales channels and enhance its in-house brands and other products. It also continued effective promotional activities using various media, social media and motorsports. As a result, revenue was ¥1,963 million, an increase of 27.1% year on year.」
The CUSPA Sales Headquarters expanded its sales channels, enhanced its in-house brands and other products, and advanced promotional activities using media, social media and motorsports. Revenue increased 27.1% year on year. - FY2024AdvancedAnnual report
「The CUSPA Sales Headquarters continued to be affected by external factors, including higher prices for imported products due to exchange-rate movements and soaring raw-material costs. It actively reviewed the product lineup of its in-house brands, pursued new business to expand sales of new brands, and continued effective promotional activities centred on media exposure and motorsports. As a result, revenue was ¥3,458 million, an increase of 7.7% year on year.」
The CUSPA Sales Headquarters reviewed the product lineup of its in-house brands, developed new brands and advanced its promotional activities. Annual revenue was ¥3,458 million, an increase of 7.7% year on year. - FY2024-Q3AdvancedAnnual report
「The CUSPA Sales Headquarters was significantly affected by higher selling prices caused by rising global fuel and raw-material costs, higher purchase prices for imported products due to exchange-rate movements, and increased procurement costs. Despite difficulties selling motorsports and customisation products, it began handling new brands, reviewed its distribution structure and carried out effective promotional activities. As a result, revenue was ¥2,491 million, an increase of 3.0% year on year.」
Amid higher costs and exchange-rate effects, the CUSPA Sales Headquarters began handling new brands, reviewed its distribution structure and carried out promotional activities, resulting in a 3.0% year-on-year increase in revenue. - FY2024-Q2Revenue declined due to supply shortages, higher costs and other factorsAnnual report
「The CUSPA Sales Headquarters was significantly affected by continued global increases in raw-material prices and supply shortages of major products, as well as higher procurement and sourcing costs for imported products caused by the weaker yen and reduced consumer spending on discretionary customisation and motorsports products due to soaring fuel costs. As a result, revenue was ¥1,544 million, a decrease of 2.3% year on year. The company will continue working to secure stable supplies of major products while closely monitoring exchange-rate trends.」
At the CUSPA Sales Headquarters, supply shortages, higher raw-material, import procurement and fuel costs, and reduced consumer spending coincided, resulting in a 2.3% year-on-year decline in revenue. - FY2024-Q1Revenue declined due to supply shortages and other factors despite continued activitiesAnnual report
「The CUSPA Sales Headquarters continued and promoted its motorsports-focused cooperation with ダイハツ工業株式会社 and its partnership agreement with TOYOTA GAZOO Racing of TOYOTA MOTOR CORPORATION, while actively carrying out activities that had stagnated during COVID-19, including active participation in events. In addition to initial problems with a system launched in April, the company experienced supply shortages of its main products. As a result, revenue was ¥776 million, a decrease of 0.8% year on year.」
While motorsports-related cooperation and event activities continued, initial problems with the system launched in April coincided with supply shortages of major products, resulting in a 0.8% year-on-year decline in revenue at the CUSPA Sales Headquarters. - FY2023AdvancedAnnual report
「The company continued its motorsports-focused cooperation with ダイハツ工業株式会社 and its partnership agreement with TOYOTA GAZOO Racing of TOYOTA MOTOR CORPORATION, promoting initiatives to create products and experiences originating in motorsports. As a result, revenue was ¥3,210 million, an increase of 20.1% year on year.」
The CUSPA Sales Headquarters continued its cooperation with ダイハツ工業株式会社 and its partnership agreement with TOYOTA GAZOO Racing, promoting initiatives originating in motorsports. Revenue increased 20.1% year on year. - FY2023-Q3AdvancedAnnual report
「The CUSPA Sales Headquarters was significantly affected by soaring global raw-material prices, shortages of components, particularly semiconductors, and higher product prices resulting from the weaker yen. Nevertheless, it continued to focus on brands and products in which it has strengths, including its in-house brands and products for which it holds exclusive import or agency rights, contributing to revenue. In its promotional activities, it competed as D−SPORT Racing in the World Rally Championship (WRC) “Rally JAPAN” and won its class. It also competed in the All Japan Rally Championship and the “TOYOTA GAZOORacing Rally Challenge,” while further strengthening its initiatives with ダイハツ工業株式会社, including joint online and offline events. As a result, revenue was ¥2,419 million, an increase of 24.0% year on year.」
The CUSPA Sales Headquarters won its class in the WRC “Rally JAPAN” and continued and strengthened its participation in rallies and joint events with ダイハツ工業株式会社. Revenue increased 24.0% year on year. - FY2023-Q2AdvancedAnnual report
「Despite the continued cancellation of events and semiconductor shortages caused by COVID-19, the CUSPA Sales Headquarters continued to compete as the D-SPORT Racing Team in events including the TOYOTA GAZOO Racing Rally Challenge and the All Japan Rally Championship. In August, it also held the motorsports driving event D-SPORT & DAIHATSU Challenge Cup with ダイハツ工業株式会社. The company used these events to actively promote its products to users. The inclusion of the D-SPORT brand in the catalogue for a special-edition Daihatsu Copen launched in September also helped the CUSPA Sales Headquarters continue expanding sales of brands and products in which it has strengths, including its in-house brands and products for which it holds exclusive sales and import rights. As a result, revenue was ¥1,580 million, an increase of 34.3% year on year.」
The company continued to compete in rallies, held a driving event with ダイハツ工業株式会社 in August, and included the D-SPORT brand in the catalogue for a vehicle launched in September. Revenue at the CUSPA Sales Headquarters increased 34.3% year on year. - FY2023-Q1AdvancedAnnual report
「While COVID-19 and the semiconductor shortage continued to have a significant impact on the market, the CUSPA Sales Division actively promoted its products to users. As D-SPORT Racing Team, it participated in the TOYOTA GAZOO Racing Rally Challenge and the All Japan Rally Championship, and resumed the D-SPORT CUP circuit driving event, which had been cancelled for 2 years as a COVID-19 precaution. These efforts contributed to continued expansion of sales of the division’s own brands and other brands and products for which it holds exclusive sales and import rights. As a result, revenue was ¥783 million, up 32.4% year on year.」
In addition to competing in rallies as the D-SPORT Racing Team, the company resumed the D-SPORT CUP, which had been suspended for 2 years. The promotional activities resulted in a 32.4% year-on-year increase in revenue at the CUSPA Sales Headquarters. - FY2022-Q3AdvancedAnnual report
「In addition to competing in the e-motorsport 《JeGT Series》 as SPK e−SPORT Racing, the CUSPA Sales Headquarters organised the 《alpinestars CUP presented by SPK》 and strengthened online promotion during the COVID-19-related disruption to its business environment. As infection conditions improved, it also resumed in-person promotional activities in the autumn, including competing as D−SPORT Racing in events such as 《TOYOTA GAZOO Racing Rallychallenge》. It continued to focus on brands and products in which it has strengths, including its in-house brands and products for which it holds exclusive import or agency rights, making a significant contribution to revenue. As a result, revenue was ¥1,951 million, an increase of 22.6% year on year.」
In addition to online promotion, the CUSPA Sales Headquarters resumed in-person promotion as D−SPORT Racing. Its focus on in-house brands and other products also contributed to revenue, which increased 22.6% year on year. - FY2022-Q2AdvancedAnnual report
「The CUSPA Sales Division faced continued declines in consumer sentiment toward customisation parts and market demand due to event cancellations, as well as the additional headwind of difficulty procuring electronic customisation products because of the semiconductor shortage. Nevertheless, the division focused on brands and products in which it has strengths. As a result, revenue was ¥1,176 million, up 21.7% year on year.」
The CUSPA Sales Headquarters continued to focus on brands and products in which it has strengths, resulting in a 21.7% year-on-year increase in revenue despite declining demand and procurement difficulties. - FY2022-Q1AdvancedAnnual report
「Despite the difficult environment caused by the spread of COVID-19, the CUSPA Sales Headquarters continued to focus on expanding sales of products in which the company has strengths, including a motorsports gear brand for which it holds exclusive import rights and its in-house brands. As a result, revenue was ¥591 million, an increase of 37.8% year on year.」
The CUSPA Sales Headquarters continued to expand sales of brands for which it holds exclusive import rights and of its in-house brands, resulting in a 37.8% year-on-year increase in revenue. - FY2021-Q3AdvancedAnnual report
「With consumer sentiment toward customized parts declining due to the spread of COVID-19, and market demand falling following the cancellation of numerous motorsports events and other events, the CUSPA Sales Headquarters established new promotional methods using social media and successfully launched new products under its own brands, making a significant contribution to revenue. As a result, revenue was ¥1,592 million, an increase of 9.6% year on year.」
At the independent CUSPA Sales Headquarters, the establishment of social media promotional methods and the launch of new in-house-brand products contributed to revenue, which increased 9.6% year on year. - FY2021-Q2AdvancedAnnual report
「With consumer sentiment toward customized parts declining due to the spread of COVID-19, and market demand falling following the cancellation of numerous motorsports events and other events, brands for which the CUSPA Sales Headquarters newly acquired distribution rights made a significant contribution to revenue. As a result, revenue was ¥967 million, an increase of 6.8% year on year.」
At the independent CUSPA Sales Headquarters, sales of brands for which the company newly acquired agency rights contributed to revenue, which increased 6.8% year on year despite declining demand. The company described specific progress in expanding its business areas. - FY2021-Q1First statedAnnual report
「From the first-quarter consolidated accounting period, the former CUSPA Department of the Domestic Sales Division was made independent as a business division and designated as a reportable segment, with the aim of developing new business areas and speeding up decision-making.」
The company described for the first time an organisational change under which the CUSPA Division was made independent as a business headquarters to develop new business areas and accelerate decision-making.