Expanding Customer Touchpoints Through Increased Advertising and Showroom Expansion
First written in FY2016. 12 of 21 entries say "Advanced", first in FY2017-Q1. Latest entry: FY2026.
4 other companies' latest entry also says "Advanced".
- FY2026AdvancedAnnual report
「During the consolidated fiscal year, the company made total capital investments of ¥483 million, mainly for interior work at the Tokyo showroom and the purchase of machinery for the processing facility.」
The company invested ¥483 million in the interior of the Tokyo showroom and processing-facility machinery, building a track record of specific investment in customer touchpoints and its product proposal platform. - FY2025AdvancedAnnual report
「In March 2025, new headquarters buildings with attached showrooms were completed in Fukuoka and Okinawa. As a result, all showrooms became company-owned properties.」
The new showrooms and office buildings in Fukuoka and Okinawa were completed, bringing all showrooms under the company’s ownership. - FY2024AdvancedAnnual report
「Total capital investment during the consolidated fiscal year was ¥2,726 million,」
The company made total capital investments of ¥2,726 million, including renovation of the headquarters showroom, construction of new office buildings for the Fukuoka and Okinawa offices, and expansion of the warehouse at the Iwai Distribution Center. - FY2024-Q2RestatedAnnual report
「The group is advancing capital investment to expand showroom facilities at its headquarters and branches,」
The company continues capital investment to expand its headquarters and branch showrooms. - FY2024-Q1RestatedAnnual report
「The group is advancing capital investment to expand showroom facilities at its headquarters and branches,」
The company continues capital investment to expand its headquarters and branch showrooms, but does not indicate any new milestone such as completion or opening. - FY2023AdvancedAnnual report
「Total capital investment during the consolidated fiscal year was ¥3,851 million,」
The company made total capital investments of ¥3,851 million, including expansion of the headquarters Kitchen Building showroom, construction of new office buildings for the Fukuoka and Okinawa branches, and expansion of the warehouse at the Iwai Distribution Center. - FY2022AdvancedAnnual report
「During the consolidated fiscal year, the company made total capital investments of ¥184 million, mainly for construction of a new headquarters showroom and the acquisition of machinery and equipment for Iwai.」
Regarding the showroom initiatives, the company made ¥184 million in capital investments in the building materials-related business, including construction of a new headquarters showroom. - FY2020AdvancedAnnual report
「During the consolidated fiscal year, the company made total capital investments of ¥118 million, mainly in showroom renovation costs.」
The company renovated showrooms and made capital investments of ¥118 million in the building materials-related business and ¥961 million overall. - FY2020-Q3RestatedAnnual report
「The company also continued investing in showrooms,」
It reiterates continued investment in showrooms as a measure to strengthen the customer base, but does not indicate any new milestone such as an opening or completion. - FY2020-Q2RestatedAnnual report
「The company also continued investing in showrooms,」
It reiterates continued investment in showrooms as a measure to strengthen the customer base, but does not indicate any new milestone such as an opening or completion. - FY2019AdvancedAnnual report
「During the consolidated fiscal year, the company invested in showroom renovations and the development of the Iwai Distribution Center, as well as acquiring an apartment building for employee dormitories and company housing, and made approximately ¥1.3 billion in capital investments, primarily in these upfront investments for the future.」
The company renovated showrooms and continued investing in advertising. Capital investment, including investments for the future, totaled approximately ¥1.3 billion. - FY2019-Q3RestatedAnnual report
「In addition, we are using television commercials effectively and actively investing in showrooms, focusing on expanding our customer base and improving management efficiency.」
It reiterates the effective use of television commercials and active investment in showrooms as measures to expand customer touchpoints, but does not indicate any new milestone such as completion or opening. - FY2019-Q2AdvancedAnnual report
「We have continued to invest in showrooms, substantially renovating the plumbing and home-reproduction areas at the Tokyo showroom, and are working to expand our customer base.」
It describes the specific progress of substantially renovating the plumbing and residential display areas at the Tokyo showroom. - FY2018AdvancedAnnual report
「During the consolidated fiscal year, the company acquired land for showrooms and offices and made approximately ¥8.3 billion in capital investments, primarily in these upfront investments for the future.」
It describes the specific progress of making approximately ¥8.3 billion in capital investments during the fiscal year, including the acquisition of land for showrooms and offices. - FY2018-Q3RestatedAnnual report
「We are working to expand our customer base through the effective use of television commercials and active investment in showrooms.」
It reiterates expanding customer touchpoints through the use of television commercials and active investment in showrooms, but does not indicate any new milestone. - FY2018-Q2AdvancedAnnual report
「We are working to expand our customer base through the effective use of television commercials and the grand opening of a new Nagoya showroom in June.」
It describes the specific progress of opening the new Nagoya showroom in June 2017, in connection with the existing advertising and showroom initiatives. - FY2017AdvancedAnnual report
「Operating profit was ¥5,523 million, down 10.0% year on year, due in part to higher costs associated with expanding television programs sponsored by the company and making active upfront investments in showroom facilities and other areas.」
The company continued expanding its television commercial programs and investing in showrooms, and during the fiscal year made capital investments including showroom renovations and the acquisition of land for a new showroom. Capital investment in the building materials-related business was ¥504 million, while total capital investment was ¥4,261 million. - FY2017-Q3RestatedAnnual report
「We have worked to strengthen our management foundation through active investment in television commercials, showroom facilities and other areas.」
It continues to describe the strengthening of the management foundation through investment in television commercials and showroom facilities. - FY2017-Q2RestatedAnnual report
「We have worked to strengthen our management foundation through active investment in TV commercials, showroom facilities and other areas.」
It states that the company continued investing in television commercials and showroom facilities to strengthen its management foundation. It also specifies increases in showroom renovation costs and advertising expenses, but these represent the continuation of existing initiatives. - FY2017-Q1AdvancedAnnual report
「We have worked to expand our customer base by strengthening television commercials and renovating showrooms.」
States that, in addition to the existing policy of expanding showrooms, actual renovations have been carried out. - FY2016First statedAnnual report
「Alongside promoting active sales efforts, we worked to strengthen our customer base by enhancing television commercials and expanding showroom facilities.」
States that stronger television commercials and expanded showroom facilities are specific measures for strengthening the customer base.