Capturing Demand for Switching from City Bicycles to Sport Bicycles
First written in FY2016. 9 of 15 entries say "Restated". Latest entry: FY2025.
Capita moved to the "Worse" side of this theme in 2022.
4 other companies' latest entry also says "Advanced".
- FY2025AdvancedAnnual report
「In fiscal 2024, the Specialty Stores Division focused its operating activities on customer-acquisition and promotional efforts centered on disseminating information through social media, blog posts on its website, and external media. At the same time, it worked to expand sales channels through online sales, improve staff technical and sales capabilities, including work efficiency, and enhance the value of using its stores.」
In addition to capturing demand through its traditional product offerings, the company expanded its sales channels through online sales. - FY2025-H1RestatedAnnual report
「In fiscal 2024, we will focus primarily on expanding our electric-bicycle business, given their higher average prices and growing social demand, and will promote a new-bicycle sales strategy leveraging the convenience of the EC site Coggy Online, launched last year.」
The company continues to expand its electric-bicycle business and pursue a new-bicycle sales strategy leveraging Coggy Online. - FY2024ReframedAnnual report
「In fiscal 2024, we will focus primarily on expanding our electric-bicycle business, given their higher average prices and growing social demand. We will also promote a new-bicycle sales strategy leveraging the convenience of the EC site Coggy Online, launched last year, and develop the organization so that it can once again return to customers the trust and track record built over 40 years.」
The company is shifting its focus from its previous direction, centered on demand from customers switching from standard bicycles to sports bikes, toward expanding electric bicycles, selling new bicycles through its EC site, and returning value to customers. - FY2023ReframedAnnual report
「As prices for bicycles themselves continue to rise, we have also begun offering standard bicycles, which had previously been introduced only to a limited extent, and using used bicycles. By addressing a broader range of needs, we are developing a solution to the difficulty of selling complete bicycles.」
In response to rising prices and difficulties selling sports bikes, the company has broadened its initiatives from capturing switching demand to addressing a wider range of demand, including standard and used bicycles. - FY2023-Q1ReframedAnnual report
「During the period of spring demand, we also began offering standard bicycles, which had previously been introduced only to a limited extent. By addressing a broader range of needs, we were able to develop a solution to the difficulty of selling higher-priced products.」
In response to difficulties securing sports-bike inventory, the company has broadened its initiatives from capturing demand from customers switching to sports bikes to offering standard bicycles and addressing a wider range of demand. - FY2020RestatedAnnual report
「In our operating activities during the fiscal year, we focused on enhancing our product lineup and, with the aim of maximizing customer traffic, sought to stimulate purchasing by emphasizing attractive prices for products with high market appeal, including consumables, thereby working to increase sales.」
The company continues to capture demand through the expanded product lineup, attractive pricing, and promotion of customer traffic and purchases, as carried over from the previous fiscal year. - FY2020-Q3RestatedAnnual report
「In our operating activities during the cumulative third quarter, we focused on enhancing our product lineup and, with the aim of maximizing customer traffic, sought to stimulate purchasing by emphasizing attractive prices for products with high market appeal, including consumables, thereby working to increase sales.」
The company continues to describe initiatives centered on products and attractive pricing, expanding beyond the previous explicit focus on switching demand, while working to enhance its product lineup and promote customer traffic and purchases. - FY2020-Q2SoftenedAnnual report
「In our operating activities during the cumulative second quarter, we focused on enhancing our product lineup and, with the aim of maximizing customer traffic, sought to stimulate purchasing by emphasizing attractive prices for products with high market appeal, including consumables, thereby working to increase sales.」
The description has broadened from explicitly identifying the specific target of demand from customers switching from standard bicycles to sports bikes to capturing demand through an enhanced product lineup and attractive pricing. - FY2020-Q1RestatedAnnual report
「In our operating activities during the first quarter, we focused on enhancing our product lineup to capture spring demand and, with the aim of maximizing customer traffic, sought to stimulate purchasing by emphasizing attractive prices, thereby working to increase sales.」
The company continues efforts to drive customer traffic and purchases in response to spring demand by enhancing its product lineup and emphasizing attractive prices. - FY2019-Q1RestatedAnnual report
「In our operating activities during the first quarter, with the aim of capturing demand from customers switching from standard bicycles to sports bikes as part of the spring demand associated with starting a new lifestyle, we stocked fashionable and practical products in our stores and worked to increase sales by creating attractive sales floors.」
The company continues to pursue a policy of capturing demand from customers switching from standard bicycles to sports bikes through product offerings and sales-floor presentation aimed at spring demand associated with starting a new lifestyle. - FY2018RestatedAnnual report
「In our operating activities during the fiscal year, with the aim of capturing demand from customers switching from standard bicycles to sports bikes, we stocked fashionable and practical products in our stores and worked to increase sales.」
The company continues to pursue a policy of capturing demand from customers switching from standard bicycles to sports bikes through fashionable and practical product offerings. - FY2018-Q1RestatedAnnual report
「In our operating activities during the first quarter, with the aim of capturing demand from customers switching from standard bicycles to sports bikes as part of the spring demand associated with starting a new lifestyle, we stocked fashionable and practical products in our stores and worked to increase sales by creating attractive sales floors.」
The company continues to pursue a policy of capturing demand from customers switching from standard bicycles to sports bikes through product offerings and sales-floor presentation aimed at spring demand associated with starting a new lifestyle. - FY2017RestatedAnnual report
「In our operating activities during the fiscal year, with the aim of capturing demand from customers switching from standard bicycles to sports bikes, we stocked fashionable and practical products in our stores and worked to increase sales.」
The company continues to pursue a policy of capturing demand from customers switching from standard bicycles to sports bikes through fashionable and practical product offerings. - FY2017-Q1RestatedAnnual report
「In our operating activities during the first quarter, with the aim of capturing demand from customers switching from standard bicycles to sports bikes as part of the spring demand associated with starting a new lifestyle, we stocked fashionable and practical products in our stores and worked to increase sales.」
The company continues to pursue a policy of capturing demand from customers switching from standard bicycles to sports bikes through its product offerings. - FY2016First statedAnnual report
「With the aim of capturing demand from customers switching from standard bicycles to sports bikes, we stocked fashionable and practical products in our stores and worked to increase sales.」
The company has indicated a policy of capturing demand from customers switching from standard bicycles to sports bikes by leveraging its product characteristics.