Expanding Customer Touchpoints Through MUJI passport, the Online Store and Tax-Free Sales

「Promotional measures, including "MUJI Week," the year-end and New Year "Ii Ne Festival," and "GOOD POINT WEEK," during which 5 times the usual number of points were awarded, proved effective and drove revenue growth. EC sales have gradually begun to recover since the third quarter following the restoration of systems after the system outage.」

「Although e-commerce sales struggled due to the impact of a system failure, promotional initiatives such as MUJI Week and the year-end and New Year Goodね Festival proved effective, while the increase in store numbers accompanying new openings also contributed to higher revenue.」

「Operating revenue increased as lifestyle goods, including skincare products and daily consumables, performed well, while ongoing marketing activities through social media and the company’s MUJI passport app contributed to customer traffic.」

「Operating revenue increased as a result of the member-only MUJI Week sale and the launch of new products, primarily lifestyle goods such as skincare products and daily consumables.」

「Sales of MUJI products at Lawson stores, which had been conducted on a trial basis with Lawson, Inc. since June 2020, began expanding nationwide.」

「In March 2022, the company expanded the items eligible for its online order store pickup service, which allows customers to collect items ordered online at selected MUJI stores. The service began in September 2011 and originally covered only small items such as clothing, stationery and cosmetics, but, in response to customer requests, was expanded to include storage products, rugs, chairs and other items.」

「Mobile and traveling sales initiatives for people living in mountainous and other areas where visiting stores is difficult had expanded to 8 stores in Japan and overseas.」

「In mainland China, online sales remained steady, while in some regions in-store sales were affected by the spread of COVID-19, including requests to refrain from going out.」

「In mainland China, online sales remained steady, although the business was intermittently affected by the spread of COVID-19.」

「The company continued store operations while seeking to improve not only safety and security but also convenience, including by holding online interior consultation sessions and introducing the contactless payment service MUJI passport Pay.」

「In Taiwan, sales began through the locally rooted supermarket 全聯福利中心 Pxmart and remained steady.」

「Sales and customer traffic both fell significantly below the previous year due to the impact of voluntary restrictions on business operations amid the spread of COVID-19. Online store sales, however, remained strong. With most stores closed, the company strengthened online sales.」

「Within the Japan business, sales at directly operated stores decreased 13.7% compared with the period from 1 March to 31 August 2019, referred to below as the same period of the previous year, while online store sales increased 37.9%.」

「Within the Japan business, sales at directly operated stores increased 11.1% from the previous fiscal year, while online store sales increased 11.2%, continuing to perform steadily.」

「Operating revenue increased as the company captured demand ahead of the consumption tax increase and customer initiatives proved effective.」

「Within the Japan business, sales at directly operated stores increased 7.2% from the previous fiscal year, while online store sales increased 10.1%, continuing to perform steadily. In Taiwan, the number of customers increased as a result of sales initiatives using the MUJI Passport app and other measures.」

「In China, revenue increased as a result of repeated new store openings and the launch of sales through the JD.com website, among other factors.」

「A flagship store attached to MUJIHOTEL was also opened, contributing to higher sales. In South Korea, 2 newly opened stores also contributed to higher sales, with clothing and miscellaneous goods performing particularly well.」

「In China, a furniture exhibition, Compact Life China, was held, and sales of furniture products such as beds and storage items grew.」

「In the United States, communications centered on MUJI Fifth Avenue, which opened in November 2015, have been effective and supported overall sales. In particular, MUJI 10,000 shapes of TOKYO, a joint project held in March 2016 with the Tokyo Metropolitan Government and the Tokyo Convention & Visitors Bureau, attracted considerable attention.」

「In the United States, events were held at the Fifth Avenue store in New York, which opened in the previous fiscal year, followed by information dissemination through social media. This raised awareness, and each store in the United States recorded a high rate of sales growth.」

「The number of stores offering duty-free sales services has continued to expand and is contributing a certain share of revenue. In addition, online store revenue was strong, increasing 19.0% year on year, while Cafe & Meal revenue remained firm, increasing 5.4%. In China and Taiwan, MUJI passport has gradually gained traction as a two-way global communication tool, contributing to increased customer traffic and fan acquisition.」