Launch of the human-sustainable brand “EARTH SONG”
First written in FY2022. 4 of 5 entries say "Advanced", first in FY2023-Q2. Latest entry: FY2025.
13 other companies' latest entry also says "Advanced".
- FY2025AdvancedAnnual report
「We also introduced new products using stretch fabrics in price ranges aimed at the volume segment to expand the lineup of "EARTH SONG," whose sales continue to perform well.」
We expanded the EARTH SONG lineup by introducing new products using stretch fabrics for the volume segment. - FY2024AdvancedAnnual report
「We also continued to develop new products to expand the lineup of "EARTH SONG," whose sales continue to perform well.」
It states that we continued developing new EARTH SONG products and expanded the lineup. The product range using high-performance materials and pattern design has been well received by the market. - FY2023AdvancedAnnual report
「We also developed new products to expand the lineup of "EARTH SONG," whose sales continue to perform well.」
We expanded the EARTH SONG lineup by developing new products and continue to achieve strong sales. - FY2023-Q2AdvancedAnnual report
「Sales of the new-concept brand "EARTH SONG" performed particularly well in the core market and made a significant contribution to revenue growth.」
It states that sales of EARTH SONG, launched in FY2022, performed well in the core market and made a significant contribution to revenue growth during the cumulative second quarter. - FY2022First statedAnnual report
「Amid growing calls for the SDGs and a shift toward a return to nature, we launched the new brand "EARTH SONG," based on the concept of being "human-sustainable" by respecting the power of nature, living in harmony with the natural environment, and healing the minds and bodies of healthcare professionals.」
Against the backdrop of the SDGs and the return to nature, we launched a new brand focused on consideration for the natural environment and the physical and mental well-being of healthcare professionals. It states that sales exceeded expectations from the time of launch.