Fluctuations in Media Traffic Due to Changes in Google's Search Algorithm
First written in FY2021. 3 of 5 entries say "Restated". Latest entry: FY2023.
The whole theme swung hardest in 2025: 10 of 27 companies on the "Worse" side.
31 other companies' latest entry also says "Restated".
- FY2023RestatedAnnual report
「Measures by telecom carriers and internet search platform operators may significantly change the rules governing the display of market trends and search rankings, and declining page views may affect the business and performance of the Company's subsidiary.」
The risk of fluctuations in search rankings and page views resulting from measures by search platform operators and others continues to be recognized. - FY2022RestatedAnnual report
「Major Google search engine updates are carried out 2 to 3 times a year, and these updates may cause significant changes in search-result rankings.」
The Company continues to recognize the risk of traffic fluctuations caused by major search algorithm updates 2 to 3 times a year. - FY2022-Q3RestatedAnnual report
「As there was no major Google search engine update during the consolidated third quarter, page views showed little change and were largely flat.」
There was no major search algorithm update during the quarter, and no significant impact on page views was identified. - FY2022-Q1MitigatedAnnual report
「Although Google search engine updates were implemented in March and June 2021, their impact was limited, with no significant effect on page views, which remained stable.」
The Company stated that the search algorithm updates in March and June 2021 occurred but had only a limited impact on page views. - FY2021MaterialisedAnnual report
「Following a change to Google's search engine algorithm in May 2020, monthly page views fell from approximately 15 million in April 2020 to approximately 7 million in September 2020.」
The Company disclosed the risk that page views could actually decline substantially following a search algorithm change.